Determinants of choosing fresh concrete suppliers: A case study of Le Phan company
Main Article Content
Abstract
The study aims to analyze customers’ behavior in making the decision of fresh concrete supplier with the case study of Le Phan company. The survey consists of 301 business customers in the construction sector in the southern key economic region. Results from logit regression analysis show that the more reliable distribution, customer services, cooperation, and linking factors are interested, the higher the probability of customers choosing Le Phan company compared to other suppliers. However, the more customers are interested in the cost of purchase, the lower the probability of choosing Le Phan company. In addition, customers being experienced in the industry, owning a large labor scale, or building a good relationship with Le Phan also have a higher probability of choosing Le Phan. The findings of the study help Le Phan's managers and fresh concrete suppliers in general as a basis for reference, offering solutions to improve business efficiency and brand positioning in the construction market.
Article Details
Keywords
Supplier selection, Construction industry, Fresh concrete, Customer behavior, Supply chains
References
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Tam, M. C., & Tummala, V. R. (2001). An application of the AHP in vendor selection of a telecommunications system. Omega, 29(2), 171-182.
Ting, S. C., & Cho, D. I. (2008). An integrated approach for supplier selection and purchasing decisions. Supply Chain Management: An International Journal, 13(2), 116-117.
Zhang, Z., Lei, J., Cao, N., To, K., & Ng, K. (2003). Evolution of supplier selection criteria and methods. European Journal of Operational Research, 4(1), 335-342.
Zimmer, K., Fröhling, M., & Schultmann, F. (2016). Sustainable supplier management–a review of models supporting sustainable supplier selection, monitoring and development. International Journal of Production Research, 54(5), 1412-1442.
Boran, F. E., Genç, S., Kurt, M., & Akay, D. (2009). A multi-criteria intuitionistic fuzzy group decision making for supplier selection with TOPSIS method. Expert Systems with Applications, 36(8), 11363-11368.
Büyüközkan, G., & Çifçi, G. (2011). A novel fuzzy multi-criteria decision framework for sustainable supplier selection with incomplete information. Computers in industry, 62(2), 164-174.
Cengiz, A. E., Aytekin, O., Ozdemir, I., Kusan, H., & Cabuk, A. (2017). A multi-criteria decision model for construction material supplier selection. Procedia Engineering, 196, 294-301.
Chan, F. T., & Kumar, N. (2007). Global supplier development considering risk factors using fuzzy extended AHP-based approach. Omega, 35(4), 417-431.
Chou, S. Y., & Chang, Y. H. (2008). A decision support system for supplier selection based on a strategy-aligned fuzzy SMART approach. Expert systems with applications, 34(4), 2241-2253.
Deng, X., Hu, Y., Deng, Y., & Mahadevan, S. (2014). Supplier selection using AHP methodology extended by D numbers. Expert Systems with Applications, 41(1), 156-167.
Dweiri, F., Kumar, S., Khan, S. A., & Jain, V. (2016). Designing an integrated AHP based decision support system for supplier selection in automotive industry. Expert Systems with Applications, 100(62), 273-283.
Garfamy, R. M.(2011). Supplier selection and business process improvement: an exploratory multiple case study. International journal of operational research, 10(2), 240-255.
Green, S. B. (1991). How many subjects does it take to do a regression analysis. Multivariate behavioral research, 26(3), 499-510.
Guneri, A. F., Yucel, A., & Ayyildiz, G. (2009). An integrated fuzzy-lp approach for a supplier selection problem in supply chain management. Expert systems with Applications, 36(5), 9223-9228.
Ha, S. H., & Krishnan, R. (2008). A hybrid approach to supplier selection for the maintenance of a competitive supply chain. Expert systems with applications, 34(2), 1303-1311.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate Data Analysis: Pearson Prentice Hall. Upper Saddle River, NJ, 1-816.
Hou, J., & Su, D. (2006). Integration of web services technology with business models within the total product design process for supplier selection. Computers in Industry, 57(8-9), 797-808.
Jabnoun, N., & Hassan Al-Tamimi, H. A. (2003). Measuring perceived service quality at UAE commercial banks. International Journal of Quality & Reliability Management, 20(4), 458-472.
Junior, F. R. L., Osiro, L., & Carpinetti, L. C. R. (2014). A comparison between Fuzzy AHP and Fuzzy TOPSIS methods to supplier selection. Applied Soft Computing, 21, 194-209
Liao, C. N., & Kao, H. P. (2011). An integrated fuzzy TOPSIS and MCGP approach to supplier selection in supply chain management. Expert Systems with Applications, 38(9), 10803-10811.
Liu, F. H. F., & Hai, H. L. (2005). The voting analytic hierarchy process method for selecting supplier. International journal of production economics, 97(3), 308-317.
Luthra, S., Govindan, K., Kannan, D., Mangla, S. K., & Garg, C. P. (2017). An integrated framework for sustainable supplier selection and evaluation in supply chains. Journal of Cleaner Production, 140, 1686-1698.
Muralidharan, C., Anantharaman, N., & Deshmukh, S. G. (2002). A multi‐criteria group decisionmaking model for supplier rating. Journal of supply chain management, 38(3), 22-33.
Pal, O., Gupta, A. K., & Garg, R. K. (2013). Supplier selection criteria and methods in supply chains: A review. International Journal of Economics and Management Engineering, 7(10), 2667-2673.
Paul, S. K., Chakrabortty, R. K., & Ayuby, M. S. (2011). Selection of suppliers through different multi-criteria decision making techniques. Global Journal of Management and Business Research, 11(4), 1-12.
Rahmiati, F., Syafei, H. Y., Purwanto, P., & Andianto, J. (2021). Ceramic supplier selection using analytical hierarchy process method. International Journal of Industrial Optimization, 2(2), 113-124.
Sagar, M. K., & Singh, D. (2012). Supplier selection criteria: Study of automobile sector in India. International Journal of Engineering Research and Development, 4(4), 34-39.
Sarkis, J., & Talluri, S. (2002). A model for strategic supplier selection. Journal of supply chain management, 38(4), 18-28.
Shen, C. Y., & Yu, K. T. (2013). Strategic vender selection criteria. Procedia Computer Science, 17, 350-356.
Suraraksa, J., & Shin, K. S. (2019). Comparative analysis of factors for supplier selection and monitoring: The case of the automotive industry in Thailand. Sustainability, 11(4), 1-9.
Tam, M. C., & Tummala, V. R. (2001). An application of the AHP in vendor selection of a telecommunications system. Omega, 29(2), 171-182.
Ting, S. C., & Cho, D. I. (2008). An integrated approach for supplier selection and purchasing decisions. Supply Chain Management: An International Journal, 13(2), 116-117.
Zhang, Z., Lei, J., Cao, N., To, K., & Ng, K. (2003). Evolution of supplier selection criteria and methods. European Journal of Operational Research, 4(1), 335-342.
Zimmer, K., Fröhling, M., & Schultmann, F. (2016). Sustainable supplier management–a review of models supporting sustainable supplier selection, monitoring and development. International Journal of Production Research, 54(5), 1412-1442.
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