Spending on pet products and services: An approach from consumption value theory
Main Article Content
Abstract
The need to adopt and take care of pets has become popular and favorited by many people, has become a new trend of young people in Vietnam. Since then, the the demand for shopping and using of pet services has also increased. This study uses consumption value theory to study consumer’s expenditure on pet products and services in Ho Chi Minh City. Besides, the study also analyzed the impact of the level of attachment to pets on their consumption behavior. By means of descriptive statistics analysis, exploratory factor analysis (EFA), scale reliability testing (CRA), confirmatory factor analysis (CFA) and SEM linear structural model to analyze the impact of consumption value components such as functional, social, emotional, epistemic, and conditional values to need spending on pet products and services. The results show that customers' expenditure on pet products and services in Ho Chi Minh City is affected by functional value, social value, emotional value, epistemic value, and level of attachment to pets.
Article Details
Keywords
Theory of consumption value, Pet attachment, Pet products, Pet services
References
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Barlow, J., & Maul, D. (2000). Emotional value: Creating strong bonds with your customers. Berrett-Koehler Publishers.
Baumgartner, H., Homburg (1996), C.: Applications of Structural Equation Modeling in Marketing and Consumer Research: a review. International Journal of Research in Marketing 13(2), 139-161
Bowlby, J. (1973). Attachment and loss: Volume II: Separation, anxiety and anger. In Attachment and Loss: Volume II: Separation, Anxiety and Anger (pp. 1-429). London: The Hogarth press and the institute of psycho-analysis.
Carmack, B. J. (1985). The effects on family members and functioning after the death of a pet. Marriage & Family Review, 8(3-4), 149-161.
Chen, A., Hung, K. P., & Peng, N. (2012). A cluster analysis examination of pet owners’ consumption values and behavior–segmenting owners strategically. Journal of Targeting, Measurement and Analysis for Marketing, 20(2), 117-132.
Doll, W.J., Xia, W., Torkzadeh (1994), G.: A confirmatory factor analysis of the end-user computing satisfaction instrument, MIS Quarterly 18(4), 357–369
Eddy, T. J. (2003). What is a Pet?. Anthrozoös, 16(2), 98-105.
Ferber, R. (1973). Consumer economics, a survey. Journal of Economic Literature, 11(4), 1303-1342.
Gates, M. C., Walker, J., Zito, S., & Dale, A. (2019). Cross-sectional survey of pet ownership, veterinary service utilisation, and pet-related expenditures in New Zealand. New Zealand veterinary journal, 67(6), 306-314.
Hair et al. (2010), Multivariate Data Analysis, 7th edition. Inderscience Enterprises Ltd.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM). European business review.
Hirsh-Pasek, K., & Treiman, R. (1982). Doggerel: Motherese in a new context. Journal of child language, 9(1), 229-237.
Johnson, T. P., Garrity, T. F., & Stallones, L. (1992). Psychometric evaluation of the Lexington attachment to pets scale (LAPS). Anthrozoös, 5(3), 160-175.
Katcher, A.H., Friedmann, E. Goodman, M., and Goodman, L. (1983). Men, women, and dogs. Californian Veterinarian 2:14-16.
Kirk (2019). Dogs have masters, cats have staff: Consumers' psychological ownership and their economic valuation of pets. Journal of Business Research 99 (2019) 306–318
Muhamed, A. A., Ab Rahman, M. N., Hamzah, F. M., Zain, C. R. C. M., & Zailani, S. (2019). The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies. British Food Journal.
Nguyễn Thị Ngọc Lựa và Nguyễn Thị Kim Khang (2018). Hiện trạng chăm sóc thú cưng ở TP. Hồ Chí Minh. Tạp chí KHKT Chăn Nuôi, số 239.
Serpell, J. (2003). Anthropomorphism and anthropomorphic selection—beyond the" cute response". Society & Animals, 11(1), 83-100.
Serpell, J. (2014). Pet-keeping and animal domestication: a reappraisal. In The walking larder (pp. 10-21). Routledge.
Serpell, J.A (1986). In the Company of Animals, Oxford: Blackwell, 47:49-60.
Serpell, J.A. (1989) Pet-keeping and animal domestication: A reappraisal. In: J. Clutton-Brock (ed.) The Dialectics of Friendship. London: Routledge, pp. 111–129.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2), 159-170.
Shore, E. R., Douglas, D. K., & Riley, M. L. (2005). What's in it for the companion animal? Pet attachment and college students' behaviors toward pets. Journal of Applied Animal Welfare Science, 8(1), 1-11.
Smith, S. L. (1983). Interactions between pet dog and family members: an ethological study.
Suki, N. M. (2016). Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values. Journal of Cleaner Production, 132, 204-214.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of consumer psychology, 15(1), 77-91.
Wang, H. Y., Liao, C., & Yang, L. H. (2013). What affects mobile application use? The roles of consumption values. International Journal of Marketing Studies, 5(2), 11.
White, M. W., Khan, N., Deren, J. S., Sim, J. J., & Majka, E. A. (2021). Give a dog a bone: Spending money on pets promotes happiness. The Journal of Positive Psychology, 1-7.
Williams, A., Williams, B., Hansen, C. R., & Coble, K. H. (2020). The impact of pet health insurance on dog owners’ spending for veterinary services. Animals, 10(7), 1162.
Young, J., Pritchard, R., Nottle, C., & Banwell, H. (2020). Pets, touch, and COVID-19: Health benefits from non-human touch through times of stress. J. Behav. Econ. Policy, 4, 25-33.
Barlow, J., & Maul, D. (2000). Emotional value: Creating strong bonds with your customers. Berrett-Koehler Publishers.
Baumgartner, H., Homburg (1996), C.: Applications of Structural Equation Modeling in Marketing and Consumer Research: a review. International Journal of Research in Marketing 13(2), 139-161
Bowlby, J. (1973). Attachment and loss: Volume II: Separation, anxiety and anger. In Attachment and Loss: Volume II: Separation, Anxiety and Anger (pp. 1-429). London: The Hogarth press and the institute of psycho-analysis.
Carmack, B. J. (1985). The effects on family members and functioning after the death of a pet. Marriage & Family Review, 8(3-4), 149-161.
Chen, A., Hung, K. P., & Peng, N. (2012). A cluster analysis examination of pet owners’ consumption values and behavior–segmenting owners strategically. Journal of Targeting, Measurement and Analysis for Marketing, 20(2), 117-132.
Doll, W.J., Xia, W., Torkzadeh (1994), G.: A confirmatory factor analysis of the end-user computing satisfaction instrument, MIS Quarterly 18(4), 357–369
Eddy, T. J. (2003). What is a Pet?. Anthrozoös, 16(2), 98-105.
Ferber, R. (1973). Consumer economics, a survey. Journal of Economic Literature, 11(4), 1303-1342.
Gates, M. C., Walker, J., Zito, S., & Dale, A. (2019). Cross-sectional survey of pet ownership, veterinary service utilisation, and pet-related expenditures in New Zealand. New Zealand veterinary journal, 67(6), 306-314.
Hair et al. (2010), Multivariate Data Analysis, 7th edition. Inderscience Enterprises Ltd.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM). European business review.
Hirsh-Pasek, K., & Treiman, R. (1982). Doggerel: Motherese in a new context. Journal of child language, 9(1), 229-237.
Johnson, T. P., Garrity, T. F., & Stallones, L. (1992). Psychometric evaluation of the Lexington attachment to pets scale (LAPS). Anthrozoös, 5(3), 160-175.
Katcher, A.H., Friedmann, E. Goodman, M., and Goodman, L. (1983). Men, women, and dogs. Californian Veterinarian 2:14-16.
Kirk (2019). Dogs have masters, cats have staff: Consumers' psychological ownership and their economic valuation of pets. Journal of Business Research 99 (2019) 306–318
Muhamed, A. A., Ab Rahman, M. N., Hamzah, F. M., Zain, C. R. C. M., & Zailani, S. (2019). The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies. British Food Journal.
Nguyễn Thị Ngọc Lựa và Nguyễn Thị Kim Khang (2018). Hiện trạng chăm sóc thú cưng ở TP. Hồ Chí Minh. Tạp chí KHKT Chăn Nuôi, số 239.
Serpell, J. (2003). Anthropomorphism and anthropomorphic selection—beyond the" cute response". Society & Animals, 11(1), 83-100.
Serpell, J. (2014). Pet-keeping and animal domestication: a reappraisal. In The walking larder (pp. 10-21). Routledge.
Serpell, J.A (1986). In the Company of Animals, Oxford: Blackwell, 47:49-60.
Serpell, J.A. (1989) Pet-keeping and animal domestication: A reappraisal. In: J. Clutton-Brock (ed.) The Dialectics of Friendship. London: Routledge, pp. 111–129.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2), 159-170.
Shore, E. R., Douglas, D. K., & Riley, M. L. (2005). What's in it for the companion animal? Pet attachment and college students' behaviors toward pets. Journal of Applied Animal Welfare Science, 8(1), 1-11.
Smith, S. L. (1983). Interactions between pet dog and family members: an ethological study.
Suki, N. M. (2016). Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values. Journal of Cleaner Production, 132, 204-214.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of consumer psychology, 15(1), 77-91.
Wang, H. Y., Liao, C., & Yang, L. H. (2013). What affects mobile application use? The roles of consumption values. International Journal of Marketing Studies, 5(2), 11.
White, M. W., Khan, N., Deren, J. S., Sim, J. J., & Majka, E. A. (2021). Give a dog a bone: Spending money on pets promotes happiness. The Journal of Positive Psychology, 1-7.
Williams, A., Williams, B., Hansen, C. R., & Coble, K. H. (2020). The impact of pet health insurance on dog owners’ spending for veterinary services. Animals, 10(7), 1162.
Young, J., Pritchard, R., Nottle, C., & Banwell, H. (2020). Pets, touch, and COVID-19: Health benefits from non-human touch through times of stress. J. Behav. Econ. Policy, 4, 25-33.
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