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Published: 2021-10-14
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DOI: https://doi.org/10.52932/jfm.vi65.208
Issue
No. 65 (2021)
Section
Research Articles
How to Cite
Trang, T. V. ., & Nam, T. T. . (2021). Factors that influence customers’ decision of using food ordering application in Ho Chi Minh City. Journal of Finance and Marketing, 65(5), 36-46. https://doi.org/10.52932/jfm.vi65.208

Factors that influence customers’ decision of using food ordering application in Ho Chi Minh City

Tieu Van Trang1, Tran The Nam1
1 University of Finance - Marketing

Main Article Content

Abstract

Number of people who use food ordering app is increasing significantly. Analyzing antecedents that influence consumers’ decision of using food ordering app will help enterprises to have more solutions that attract customers to install app. Based on the technological acceptance model (TAM), through mix method research, authors analyzed antecedents of attitude and behavior toward online food ordering app of users in Hochiminh city. The structural equation model was employed to test the proposed hypotheses by analyzing the data of 602 users. Results of the study have both theoretical and practical implications. In theory, they support the technological acceptance model (TAM). In managerial view, enterprises should improve the convenience of food ordering app and build the trust of users. Moreover, companies need to build the community of users in order to share information of food ordering app.

Article Details

Keywords

Food ordering app, Convenience motivation, Post-usage usefulness

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