The effect of perceived export stimuli on ASEAN+3 export market selection: The case of small and medium-sized agricultural exporters in Vietnam
Main Article Content
Abstract
This paper examines the export stimuli related to the enterprises’ perception of the importance for internal and external export stimuli from Vietnamese small and medium sized enterprises which export agricultural products to Asean+3. The suggested research model is based on the studies of Damoah (2011), Lisa (2005) and tested by double regression analysis method. Through the survey of 132 small and medium-sized enterprises exporting agricultural products in Ho Chi Minh City, some eastern, southwestern and highland provinces, the results show that the external export stimuli has stronger effect on export market selection than the internal export stimuli. The results also lead to some policy implications for the government as well as enterprises to motivate Vietnamese small and medium sized enterprises to export agricultural products to Asean+3
Article Details
Keywords
agricultural products, Asean 3 market, perceived export stimuli, small and medium sized enterprises
References
Tiếng Việt
Thanh Nguyễn (2018). Vì sao Việt Nam phải ký nhiều FTA?.< http://www.baohaiquan.vn/Pages/Vi-sao- Viet-Nam-phai-ky-nhieu-FTA-den-the.aspx> >.[Ngày truy cập: 25 tháng 06 năm 2018]
Các trang web
Viện nghiên cứu quản lý kinh tế Trung Ương http://www.ciem.org.vn/
Bộ nông nghiệp và phát triển nông thôn – Vụ kế hoạch http://vukehoach.mard.gov.vn Tổng cục thống kê https://www.gso.gov.vn/Default.aspx?tabid=217
Hải quan Việt Nam https://www.customs.gov.vn/Lists/ThongKeHaiQuan/Default.aspx
Tiếng Anh
Abdullah, N. A. H. N., & Zain, S. N. M. (2011). The internationalization theory and Malaysian small medium enterprises (SMEs). International Journal of Trade, Economics and Finance, 2(4),318-322.
Albaum, G., Duerr, E. (2008). International Marketing and Export Management. 6th ed. Harlow: Pearson Education Limited.
Aulakh, P. S., Kotabe, M. & Teegen, H. (2000). Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil, Chile, and Mexico, Academy Of Management Journal, 43, 342- 361.
Ayob, A. H., Senik, Z. C. (2015). The role of competitive strategies on export market selection by SMEs in an emerging economy The role of competitive strategies on export market selection by SMEs in an emerging economy. Int. J. Business and Globalisation, 14(2), 208-225.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99- 120.
Brewer, P., 2001. International market selection: developing a model from Australian case studies.
International Business Review, 10: 155-174.
Cavusgil, S. T., and Knight, G. (2009). Born global firms: A new international enterprise. New York: Business Expert Press.
Damoah, O. B. O. (2011). The Export Behavior of Small and Medium-sized Manufacturing Firms: Evidence from the Garment & Textile Industry of Ghana. PhD thesis. University of Wales.
Dunning, J.H. (1992). Multinational Enterprises and the Global Economy. Reading, MA: Addison-Wesley. Easton, G., & Axelsson, B. (1992). Industrial networks: a new view of reality: Routledge.
Eckman, M., Kotsiopulos, A. and Bickle, M. (1997). Store patronage behavior of Hispanic versus non- Hispanic customers:
Hollensen, S. (2001). Global marketing- A market-responsive approach. 2nd ed. London: Pearson Education. Jobber, D. (2004). Principles and Practice of Marketing. 4th Edition, McGraw-Hill International, London. Johanson, J., & Mattsson, L.G. (1988). Internationalization in Industrial Systems - A Network Approach. In
N. Hood & J.-E. Vahlne (Eds.), Strategies in Global Competition: 287-314. New York: Routledge.
Johanson, J., & Vahlne, J. E. (1977). The internationalization process of the firm-A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies (pre-1986), 8(000001), 23-32.
Johanson, J. & Vahlne, J. E. (1990). The mechanism of internationalization. International Marketing Review, 7(4), 11-24.
Johanson, J. & Wiedersheim-Paul, F. (1975). The internationalization process of the firm: four Swedish cases. Journal of Management Studies, 12, 305-22.
Katsikeas C. S. , Morgan RE. (1994). Differences in Perceptions of Exporting Problems Based on Firm Size and Export Market Experience. European Journal of Marketing, 28(5), 17-35.
Katsikeas, C. S. (1996). Ongoing export motivation: differences between regular and sporadic exporters.
International Marketing Review, 13(2), 4-19.
Koch, A. J. (2001). Factors influencing market and entry mode selection : developing the MEMS model.
Marketing Intelligence & Planning, 19(5), 350-362.
Kyritsis, M., Stouraitis, V., Mior Harun, M. H. (2017). Motivators of SME initial export choice and the European Union regional effect in manufacturing. International Journal of Entrepreneurial Behavior & Research, 23(1), 35–55.
Leonidou, L. C. (1995). Export stimulation: a non-exporter′s perspective. European Journal of Marketing, 29(8), 17-36.
Leonidou, L. C., Katsikeas, C. S., Palihawadana, D., & Spyropoulou, S. (2007). An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers. International Marketing Review, 24(6), 735-770.
Lisa, M. J. H. (2005). Factors that impact United States retailers’ expansion into the international marketplace.
Journal of Fashion Marketing and Management: An International Journal, 9(2), 144 - 155
Morgan, R. E. (1997). Export stimuli and export barriers : evidence from empirical research studies.
European Business Review, 97(2), 68-79.
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill, Inc.
Nylund T. (2015). Finding an Export Market for a Small Finnish Boating Accessories Web-Shop A case study. Degree Thesis International Business.
O’Farrell, P, Wood, P. & Zheng, J. (1998). Internationalisation by Business Service SME’s: An Inter-Industry Analysis. International Small Business Journal, 16 (2),13-23.
Oviatt, B. M. & McDougall, P. P. (1995). Toward A Theory of International New Ventures. Journal of International Business Studies, 25(1), 45-64.
Papadopoulos, N., & Denis, J. E. (1988). Inventory, taxonomy and assessment of methods for international market selection. International Marketing Review, 5(3), 38-51.
Papadopoulos, N., Chen, H. and Thomas, D.R. (2002). Toward a trade off model for international market selection. International Business Review, 11(2), 165-92.
Heitmeyer, J., Maharajh, L. (2005). Factors that impact United States retailers’ expansion into the international marketplace. Journal of Fashion Marketing and Management ,9(2), 144-155.
Hollensen, S., (2012). Essentials of Global Marketing. 2nd ed. Harlow: Pearson Education Limited.
Ramaseshan, B. and Soutar, G.N. (1996). Combined effects of incentives and barriers on firms’ export decisions. International Business Review, 5(11), 53-65.
Robertson, K.R. & Wood, V.R. (2001). The Relative Importance of Types of Information in the Foreign Market Selection Process. International Business Review, 10(3), 363.
Shaver, K. G., & Scott, L. R. (1991). Person, process and choice: The psychology of new venture creation Entrepreneurship Theory and Practice, 16, 23-46.
Terpstra, V. & Yu, C. (1988). Determinants of Foreign Investment of U.S. Advertising Agencies. Journal of International Business Studies, 19(1): 33-46.
Vida I, Fairhurst A. (1998). International expansion of retail firms: a theoretical approach for future investigations. Journal of Retail and Consumer Service, 5(3), 143-151.
Wernerfelt, B. (1984). A Resource-Based View of the Firm. Strategic Management Journal, 5, 171-180
Thanh Nguyễn (2018). Vì sao Việt Nam phải ký nhiều FTA?.< http://www.baohaiquan.vn/Pages/Vi-sao- Viet-Nam-phai-ky-nhieu-FTA-den-the.aspx> >.[Ngày truy cập: 25 tháng 06 năm 2018]
Các trang web
Viện nghiên cứu quản lý kinh tế Trung Ương http://www.ciem.org.vn/
Bộ nông nghiệp và phát triển nông thôn – Vụ kế hoạch http://vukehoach.mard.gov.vn Tổng cục thống kê https://www.gso.gov.vn/Default.aspx?tabid=217
Hải quan Việt Nam https://www.customs.gov.vn/Lists/ThongKeHaiQuan/Default.aspx
Tiếng Anh
Abdullah, N. A. H. N., & Zain, S. N. M. (2011). The internationalization theory and Malaysian small medium enterprises (SMEs). International Journal of Trade, Economics and Finance, 2(4),318-322.
Albaum, G., Duerr, E. (2008). International Marketing and Export Management. 6th ed. Harlow: Pearson Education Limited.
Aulakh, P. S., Kotabe, M. & Teegen, H. (2000). Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil, Chile, and Mexico, Academy Of Management Journal, 43, 342- 361.
Ayob, A. H., Senik, Z. C. (2015). The role of competitive strategies on export market selection by SMEs in an emerging economy The role of competitive strategies on export market selection by SMEs in an emerging economy. Int. J. Business and Globalisation, 14(2), 208-225.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99- 120.
Brewer, P., 2001. International market selection: developing a model from Australian case studies.
International Business Review, 10: 155-174.
Cavusgil, S. T., and Knight, G. (2009). Born global firms: A new international enterprise. New York: Business Expert Press.
Damoah, O. B. O. (2011). The Export Behavior of Small and Medium-sized Manufacturing Firms: Evidence from the Garment & Textile Industry of Ghana. PhD thesis. University of Wales.
Dunning, J.H. (1992). Multinational Enterprises and the Global Economy. Reading, MA: Addison-Wesley. Easton, G., & Axelsson, B. (1992). Industrial networks: a new view of reality: Routledge.
Eckman, M., Kotsiopulos, A. and Bickle, M. (1997). Store patronage behavior of Hispanic versus non- Hispanic customers:
Hollensen, S. (2001). Global marketing- A market-responsive approach. 2nd ed. London: Pearson Education. Jobber, D. (2004). Principles and Practice of Marketing. 4th Edition, McGraw-Hill International, London. Johanson, J., & Mattsson, L.G. (1988). Internationalization in Industrial Systems - A Network Approach. In
N. Hood & J.-E. Vahlne (Eds.), Strategies in Global Competition: 287-314. New York: Routledge.
Johanson, J., & Vahlne, J. E. (1977). The internationalization process of the firm-A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies (pre-1986), 8(000001), 23-32.
Johanson, J. & Vahlne, J. E. (1990). The mechanism of internationalization. International Marketing Review, 7(4), 11-24.
Johanson, J. & Wiedersheim-Paul, F. (1975). The internationalization process of the firm: four Swedish cases. Journal of Management Studies, 12, 305-22.
Katsikeas C. S. , Morgan RE. (1994). Differences in Perceptions of Exporting Problems Based on Firm Size and Export Market Experience. European Journal of Marketing, 28(5), 17-35.
Katsikeas, C. S. (1996). Ongoing export motivation: differences between regular and sporadic exporters.
International Marketing Review, 13(2), 4-19.
Koch, A. J. (2001). Factors influencing market and entry mode selection : developing the MEMS model.
Marketing Intelligence & Planning, 19(5), 350-362.
Kyritsis, M., Stouraitis, V., Mior Harun, M. H. (2017). Motivators of SME initial export choice and the European Union regional effect in manufacturing. International Journal of Entrepreneurial Behavior & Research, 23(1), 35–55.
Leonidou, L. C. (1995). Export stimulation: a non-exporter′s perspective. European Journal of Marketing, 29(8), 17-36.
Leonidou, L. C., Katsikeas, C. S., Palihawadana, D., & Spyropoulou, S. (2007). An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers. International Marketing Review, 24(6), 735-770.
Lisa, M. J. H. (2005). Factors that impact United States retailers’ expansion into the international marketplace.
Journal of Fashion Marketing and Management: An International Journal, 9(2), 144 - 155
Morgan, R. E. (1997). Export stimuli and export barriers : evidence from empirical research studies.
European Business Review, 97(2), 68-79.
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill, Inc.
Nylund T. (2015). Finding an Export Market for a Small Finnish Boating Accessories Web-Shop A case study. Degree Thesis International Business.
O’Farrell, P, Wood, P. & Zheng, J. (1998). Internationalisation by Business Service SME’s: An Inter-Industry Analysis. International Small Business Journal, 16 (2),13-23.
Oviatt, B. M. & McDougall, P. P. (1995). Toward A Theory of International New Ventures. Journal of International Business Studies, 25(1), 45-64.
Papadopoulos, N., & Denis, J. E. (1988). Inventory, taxonomy and assessment of methods for international market selection. International Marketing Review, 5(3), 38-51.
Papadopoulos, N., Chen, H. and Thomas, D.R. (2002). Toward a trade off model for international market selection. International Business Review, 11(2), 165-92.
Heitmeyer, J., Maharajh, L. (2005). Factors that impact United States retailers’ expansion into the international marketplace. Journal of Fashion Marketing and Management ,9(2), 144-155.
Hollensen, S., (2012). Essentials of Global Marketing. 2nd ed. Harlow: Pearson Education Limited.
Ramaseshan, B. and Soutar, G.N. (1996). Combined effects of incentives and barriers on firms’ export decisions. International Business Review, 5(11), 53-65.
Robertson, K.R. & Wood, V.R. (2001). The Relative Importance of Types of Information in the Foreign Market Selection Process. International Business Review, 10(3), 363.
Shaver, K. G., & Scott, L. R. (1991). Person, process and choice: The psychology of new venture creation Entrepreneurship Theory and Practice, 16, 23-46.
Terpstra, V. & Yu, C. (1988). Determinants of Foreign Investment of U.S. Advertising Agencies. Journal of International Business Studies, 19(1): 33-46.
Vida I, Fairhurst A. (1998). International expansion of retail firms: a theoretical approach for future investigations. Journal of Retail and Consumer Service, 5(3), 143-151.
Wernerfelt, B. (1984). A Resource-Based View of the Firm. Strategic Management Journal, 5, 171-180