Improving the dynamic capabilities of 4-5 star accommodation enterprises: Case study of Muong Thanh hotel system in Khanh Hoa
Main Article Content
Abstract
Dynamic capabilities are a new research direction on competitiveness in the world in general. Especially, accommodation is an industry with continuous changes in the operating environment. It depends greatly on consumer demand. This study focuses on identifying factors affecting the dynamic capabilities of the Muong Thanh hotel system (4-5 stars) in Khanh Hoa. The analysis sample size was 214 votes with SPSS 22 as the tool. The results have identified the following factors: Business capabilities, Innovative capabilities, Ability to apply science and technology, Marketing capabilities, and Learning capabilities as the basic components of dynamic capabilities. From there, the study suggests implications to build and improve the dynamic capabilities of these enterprises.
Article Details
Keywords
Accommodation enterprises, Dynamic capabilities, Khanh Hoa, Muong Thanh hotels
References
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Williams, K. M., Paulhus, D. L., & Hare, R. D. (2007). Capturing the four-factor structure of psychopathy in college students via self-report. Journal of Personality Assessment, 88(2), 205-219. https://doi.org/10.1080/00223890701268074
Barreto, I. (2010). Dynamic capabilities: A review of past research and an agenda for the future. Journal of Management, 36(1), 256-280. https://doi.org/10.1177/0149206309350776
Crossan, M. M., & Apaydin, M. (2010). A multi‐dimensional framework of organizational innovation: A systematic review of the literature. Journal of Management Studies, 47(6), 1154-1191. https://doi.org/10.1111/j.1467-6486.2009.00880.x
Dess, G. G., & Picken, J. C. (2000). Changing roles: Leadership in the 21st century. Organizational Dynamics, 28(3), 18-34. https://doi.org/10.1016/S0090-2616(00)88447-8
De Luca, L. M., & Atuahene-Gima, K. (2007). Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing, 71(1), 95-112. http://doi.org/10.1509/jmkg.71.1.95
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10‐11), 1105-1121. https://doi.org/10.1002/1097-0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E
Froehlich, C., & Bitencourt, C. C. (2019). Dynamic capabilities for the development of innovation capability. Revista de Administração da Universidade Federal de Santa Maria, 12(2), 286-301. https://www.redalyc.org/articulo.oa?id=273460054006
Jayachandran S, Kelly Hewwett & Peter Kaufman. (2004). Customer response capability in a sense-and-respond era: the role of customer knowledge process. Journal of the Academy of Marketing Science, 32(3):219-233, http://doi.org/10.1177/0092070304263334
Homburg, C., Grozdanovic, M., & Klarmann, M. (2007). Responsiveness to customers and competitors: The role of affective and cognitive organizational systems. Journal of Marketing, 71(3), 18-38. https://doi.org/10.1509/jmkg.71.3.018.
Keh, H.T., Nguyen Thi Tuyet Mai & Hwei, P. N. (2007). The effects of entrepreneurial orientation and marketing information on the performance of SMEs. Journal of Business Venturing, 22(4), 592-611. https:// doi.org/10.1016/j.jbusvent.2006.05.003
Nguyễn Văn Mạnh & Phạm Hồng Chương (2009), Quản trị kinh doanh lữ hành [The management of travel businesses]. NXB. Đại học Kinh tế Quốc dân.
Nonaka, I., & Takeuchi, H. (1995), The Knowledge-Creating company: How Japanese Companies Create the Dynamic of Innovation. New York: Oxford University Press.
Putniņš, T. J., & Sauka, A. (2020). Why does entrepreneurial orientation affect company performance? Strategic Entrepreneurship Journal, 14(4), 711-735. https://doi.org/10.1002/sej.1325
Sở Du lịch Khánh Hòa [Khanh Hoa Department of Tourism] (2020). Báo cáo kết quả hoạt động ngành Du lịch năm 2020 và Phương hướng, Nhiệm vụ năm 2021 [Report on tourism industry performance in 2020 and Directions and Tasks in 2021].
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509–533. http://www.jstor.org/stable/3088148
Nguyễn Đình Thọ & Nguyễn Thị Mai Trang (2009). Một số yếu tố tạo thành năng lực động doanh nghiệp và giải pháp nuôi dưỡng [Several factors constitute entrepreneurial dynamism and foster solutions]. Kỷ yếu Hội thảo Năng lực cạnh tranh động của doanh nghiệp, Viện nghiên cứu kinh tế phát triển, Hồ Chí Minh tháng 4-2009, 1-21.
Nguyễn Đình Thọ & Nguyễn Thị Mai Trang (2011). Giáo trình Nghiên cứu thị trường [Market Research Textbook]. NXB. Lao Động.
Nguyen Dinh Tho, Nguyen Thi Mai Trang & Barrett, N. J. (2008). Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products: Evidence from Vietnam. Journal of Consumer Behaviour: An International Research Review, 7(1), 88-100. https://doi.org/10.1002/cb.238
Sinkula, J. M., Baker, W. E., & Noordewier, T. (1997). A framework for market-based organizational learning: Linking values, knowledge, and behavior. Journal of the Academy of Marketing Science, 25, 305-318. https://link.springer.com/article/10.1177/0092070397254003
Volberda, H. W., Foss, N. J., & Lyles, M. A. (2009). Absorbing the Concept of Absorptive Capacity: How to Realize Its Potential in the Organization Field. Organization Science, 21(4), 931-951. http://dx.doi.org/10.2139/ssrn.1513184
Wang, C.L. (2007). Dynamic capabilities: A review and research agenda. The International Journal of Management Reviews. 9(1), 31-51. https://doi.org/10.1111/j.1468-2370.2007.00201.x
Wang, C. L., & Ahmed, P. K. (2004). The development and validation of the organisational innovativeness construct using confirmatory factor analysis. European journal of innovation management, 7(4), 303-313. https://doi.org/10.1108/14601060410565056
Wilden, R., Gudergan, S., & Lings, I. (2009). The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base. In Proceedings from Australian and New Zealand Marketing Academy Conference 2009: Sustainable Management and Marketing (pp. 1-10). Promaco Conventions Ptd Ltd. https://www.researchgate.net/publication/41016708
Williams, K. M., Paulhus, D. L., & Hare, R. D. (2007). Capturing the four-factor structure of psychopathy in college students via self-report. Journal of Personality Assessment, 88(2), 205-219. https://doi.org/10.1080/00223890701268074
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