The influence of perceived value on tourists' satisfaction and the intention to revisit: A case study at the Da Lat night market
Main Article Content
Abstract
This study examines the influence of perceived value factors on tourists' satisfaction and the intention to revisit in the future. Through surveying 192 tourists and using linear regression models to test hypotheses, research results show that, for shopping attractions, the quality value and emotional value are top priorities for tourists, having a strong impact on both satisfaction and l intention to return, in which quality value has the strongest impact instead of emotional value as shown in previous studies. At the same time, quality value, and emotional value influence revisit intention more strongly than satisfaction. The findings of this study confirm the relationship between perceived value, satisfaction, and return intention in the field of shopping attractions. It’s an important basis for tourism management organizations and individuals doing business in this area to offer effective business solutions.
Article Details
Keywords
Perceived value, Satisfaction, Revisit intention
References
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Angelakis, G., Vecchio, Y., Lemonakis, C., Atsalakis, G., Zopounidis, C., & Mattas, K. (2023). Exploring the behavioral intentions of food tourists who visit crete. Sustainability, 15(11), 8961. https://doi. org/10.3390/su15118961
Armbrecht, J. (2021). Event quality, perceived value, satisfaction and behavioural intentions in an event context. Scandinavian Journal of Hospitality and Tourism, 21(2), 169-191. https://doi. org/10.1080/15022250.2021.1877191
Bajs, P. I., (2015). Tourist Perceived Value, Relationship to Satisfaction, and Behavioral Intentions: The Example of the Croatian Tourist Destination Dubrovnik. Journal of Travel Research, 54(1) 122–134. https://doi.org/10.1177/00472875135131
Bansal, H., & Eiselt, H.A. (2004). Exploratory study of tourism motivation and planning. Tourism Management, 25, 387-396. https://doi.org/10.1016/S0261-5177(03)00135-3
Ban cán sự Đảng UBND tỉnh (2020). Báo cáo sơ kết 05 năm thực hiện Nghị quyết số 07-NQ/TU ngày 16/11/2016 của Tỉnh ủy Lâm Đồng “Về phát triền du lịch chất lượng cao giai đoạn 2016-2020, định hướng đến năm 2025 trên địa bàn tỉnh Lâm Đồng”. https://www.lamdong.dcs.vn/van-ban/type/detail/id/33727/task/183
Barlow, J., & Maul, D. (2000). Emotional value: Create a strong bond with your customers. San Francisco: Berrett-Koehler Publishing
Baumgartner, H., & Homburg, C. (1996). Applications of structural equation modeling in marketing and consumer research: A review. International Journal of Research in Marketing, 13, 139-161. https://doi.org/10.1016/0167-8116(95)00038-0
Breiby, M.A. & Slåtten, T. (2018). The role of aesthetic experiential qualities for tourist satisfaction and loyalty. International Journal of Culture, Tourism and Hospitality Research, 12(2), 1-14. https://doi. org/10.1108/IJCTHR-07-2017-0082
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Carvache-Franco, M., Víquez-Paniagua, A. G., Carvache-Franco, W., Pérez-Orozco, A., & Carvache-Franco, O. (2022). Perceived value in sustainable coastal and marine destinations: a study of Jacó in Costa Rica. Sustainability, 14(14), 8569. https://doi.org/10.3390/su14148569
Carlson, J., Rosenberger P. J., & Rahman, M. M. (2016). A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions. Journal of Travel & Tourism Marketing, 33(9), 1251–1267. https://doi. org/10.1080/10548408.2015.1117407
Chen, J. S., & Gursoy, D. (2001). An investigation of tourists’ destination loyalty and preferences. International Journal of Contemporary Hospitality Management, 13(2), 79-85. https://doi.org/10.1108/09596110110381870
Chen, Z., & Dubinsky, A. J. (2003). A conceptual model of perceived customer value in e‐commerce: A preliminary investigation. Psychology & Marketing, 20(4), 323-347. https://doi.org/10.1002/mar.10076
Chiu, Y. T. H., Lee, W. I., & Chen, T. H. (2014). Environmentally responsible behavior in ecotourism: Exploring the role of destination image and value perception. Asia pacific journal of tourism Research, 19(8), 876-889. https://doi. org/10.1080/10941665.2013.818048
Choi, M., Law, R., & Heo, C. Y. (2018). An investigation of the perceived value of shopping tourism. Journal of travel Research, 57(7), 962-980. https://doi.org/10.1177/00472875177261
Conti, S., Dias, A., Pereira, L. (2023). Perceived City Sustainability and Tourist Behavioural Intentions. Smart Cities, 6(2), 692-708. https://doi.org/10.3390/smartcities6020033
Cronin, J. J., Jr., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193–218. https://doi.org/10.1016/S0022-4359(00)00028-2
Gallarza, M. G., & Gil-Saura, I. (2006). Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour. Tourism Management, 27(3), 437–452. https://doi.org/10.1016/j.tourman.2004.12.002
Gallarza, M. G., Arteaga, F., & Gil-Saura, I. (2019). Customer value in tourism and hospitality: Broadening dimensions and stretching the value-satisfaction-loyalty chain. Tourism Management Perspectives, 31, 254–268. https://doi.org/10.1016/j.tmp.2019.05.011
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
Eid, R., & El-Gohary, H. (2014). Testing and validating customer relationship management implementation constructs in Egyptian tourism organizations. Journal of Travel & Tourism Marketing, 31(3), 344-365. https://doi.org/10.1080/10548408.2014.883348
Hair, J., R. Anderson, R. Tatham, & W. Black (1998). Multivariable Data Analysis (5th ed). Upper Saddle River, Prentice Hall.
Hair, J, F., Black, W. C., Babin, B.J., & Anderson, R.E. (2019). Multivariate Data Analysis (9th Ed). Andover, Hampshire: Cengage Learning EMEA.
Han, H., & Back, K. J. (2008). Relationships among image congruence, consumption emotions, and customer loyalty in the lodging industry. Journal of Hospitality & Tourism Research, 32(4), 467-490. https://doi.org/10.1177/1096348008321666
Han, H., Kim, W., & Hyun, S. S. (2011). Switching intention model development: Role of service performances, customer satisfaction, and switching barriers in the hotel industry. International Journal of Hospitality Management, 30(3), 619-629. https://doi.org/10.1016/j.ijhm.2010.11.006
Hasan, M. K., Ismail, A. R., & Islam, M. F. (2017). Tourist risk perceptions and revisit intention: A critical review of literature. Cogent Business & Management, 4(1), 1412874. https://doi.org/10.1080/23311975.2017.1412874
Jamal, S.A., Othman, N.A., & Muhammad, N. (2011). Tourist perceived value in a community based homestay visit: An investigation into the functional and experiential aspect of value. Journal of Vacation Marketing, 17(1), 5-15. https://doi.org/10.1177%2F1356766710391130
Jin, N., Lee, S., & Lee, H. (2015). The effect of experience quality on perceived value, satisfaction, image and behavioral intention of water park patrons: New versus repeat visitors. International Journal of Tourism Research, 17(1), 82-95. https://doi.org/10.1002/jtr.1968
Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect. Harvard Business Review, 73(6), 88-99. https://www.van-haaften.nl/images/documents/pdf/Why%20satisfied%20customers%20defect.pdf
Kashyap, R., & Bojanic, D. C. (2000). A structural analysis of value, quality, and price perceptions of business and leisure travelers. Journal of Travel Research, 39(1), 45-51. https://doi.org/10.1177/00472875000390010
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