Factors affecting consumer’s intention in buying organic foods in Thu Dau Mot city
Main Article Content
Abstract
The research aims to identify factors affecting customer purchase intentions toward organic food in Thu Dau Mot City. The data was collected from 318 consumers in the area who intend to buy organic food. Results from the partial least squares structural equation modeling (PLS-SEM) indicated that attitude, trust, perception of quality, subjective norm, health consciousness, environment consciousness, and perception of price positively affect the intention to purchase intentions toward organic food. Explicit information positively affects attitude and trust. Based on the research results, the author gives some managerial implications to help organic food stores and businesses plan strategies to increase consumers' intention to buy organic food in Thu Dau Mot city.
Article Details
Keywords
Organic food, PLS-SEM, Purchasing intention, Thu Dau Mot City
References
Ahmad, S. N. B., & Juhdi, N. (2010). Organic food: A study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International journal of business and management, 5(2), 105.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior 1. Journal of Applied Social Psychology, 32(4), 665-683. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological Bulletin, 82(2), 261.https://doi.org/10.1037/h0076477
Al-Swidi, A., Huque, S. M. R., Hafeez, M. H., & Shariff, M. N. M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal, 116(10), 1561-1580. https://doi.org/10.1108/BFJ-05-2013-0105
Angulo, R. J., de Souza, M. C., Reimer, P. J., & Sasaoka, S. K. (2005). Reservoir effect of the southern and southeastern Brazilian coast. Radiocarbon, 47(1), 67-73. https://doi.org/10.1017/S0033822200052206
Ashiabi, G. S., & O'Neal, K. K. (2007). Food insecurity and adjustment problems in a national sample of adolescents. Journal of Children and Poverty, 13(2), 111-132. https://doi.org/10.1080/10796120701520226
Böcker, A., & Hanf, C. H. (2000). Confidence lost and—partially—regained: consumer response to food scares. Journal of Economic Behavior & Organization, 43(4), 471-485. https://doi.org/10.1016/S0167-2681(00)00131-1
Bollen, K. A. (1989). Structural equations with latent variables (Vol. 210). John Wiley & Sons.
Brown, M., Pope, N., & Voges, K. (2003). Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37(11/12), 1666-1684. https://doi.org/10.1108/03090560310495401
Chan, R. Y. (2001). Determinants of Chinese consumers' green purchase behavior. Psychology & Marketing, 18(4), 389-413. https://doi.org/10.1002/mar.1013
Chen, M. F. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food Quality and Preference, 18(7), 1008-1021. https://doi.org/10.1016/j.foodqual.2007.04.004
Chong, C. W. (2013). Factors Influencing on Purchasing Behaviour of Organic Foods. Human and Social Science Research, 1(2), 93-104.
De Magistris, T., & Gracia, A. (2008). The decision to buy organic food products in Southern Italy. British Food Journal. https://doi.org/10.1108/00070700810900620
De Maya, S. R., López-López, I., & Munuera, J. L. (2011). Organic food consumption in Europe: International segmentation based on value system differences. Ecological Economics, 70(10), 1767-1775. https://doi.org/10.1016/j.ecolecon.2011.04.019
Dean, M., Raats, M. M., & Shepherd, R. (2008). Moral concerns and consumer choice of fresh and processed organic foods 1. Journal of Applied Social Psychology, 38(8), 2088-2107. https://doi.org/10.1111/j.1559-1816.2008.00382.x
Dickieson, J., Arkus, V., & Wiertz, C. (2009). Factors that influence the purchase of organic food: A study of consumer behaviour in the UK. Cass Business School, London.
Eagly, A., & Chaiken, S. (1998). Attitude structure. Handbook of Social Psychology, 1, 269-322.
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. https://doi.org/10.1177/002224378101800313.
Garcia-Yi, J. (2015). Willingness to pay for organic and fairtrade certified yellow chili peppers: Evidence from middle and high-income districts in Lima, Peru. British Food Journal, 117(2), 929-942. https://doi.org 10.1108/bfj-11-2013-0321.
Hassan, S. H., Yee, L. W., & Ray, K. J. (2015). Purchasing intention towards organic food among Generation Y in Malaysia.
Hill, H., & Lynchehaun, F. (2002). Organic milk: attitudes and consumption patterns. British Food Journal. https://doi.org/10.1108/00070700210434570.
Kai, S. B., Chen, O. B., Chuan, C. S., Seong, L. C., & Kevin, L. L. T. (2013). Determinants of willingness to pay of organic products. Middle-East Journal of Scientific Research, 14(9), 1171-1179. https://doi.org/10.5829/idosi.mejsr.2013.14.9.1959.
Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination. Journal of consumer marketing, 16(5), 441-460. https://doi.org/10.1108/07363769910289550.
Kianpour, K., Anvari, R., Jusoh, A., & Othman, M. F. (2014). Important motivators for buying green products. Intangible Capital, 10(5), 873-896. http://dx.doi.org/10.3926/ic.470.
Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (2001). Principles of marketing: Third European edition. Prentice Hall, Harlow. Надійшла до редакції, 12, 13.
Kulikovski, V., Agolli, M., & Grougiou, V. (2011). Drivers of organic food consumption in Greece. International Hellenic University, 51.
Lê, T. H. (2015). Nghiên cứu các nhân tố ảnh hưởng đến ý định mua thực phẩm an toàn của cư dân đô thị-lấy ví dụ tại thành phố Hà Nội.
Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food quality and preference, 39, 259-267. https://doi.org/10.1016/j.foodqual.2014.06.002
Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food quality and preference, 39, 259-267. https://doi.org/10.1016/j.foodqual.2014.06.002
Liu, C., Li, H., Zhang, Y., & Liu, C. (2016). Improve biogas production from low-organic-content sludge through high-solids anaerobic co-digestion with food waste. Bioresource Technology, 219, 252-260. https://doi.org/10.1016/j.biortech.2016.07.130
Magnusson, M. K., Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2003). Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite, 40(2), 109-117. https://doi.org/10.1016/S0195-6663(03)00002-3
Mahamad, O., & Ramayah, T. (2010). Service quality, customer satisfaction and loyalty: A test of mediation. International Business Research, 3(4), 72.
McClelland, S. J., Bauman, P. A., Medley Jr, C. F., & Shelton, M. L. (1987). Obturator hip dislocation with ipsilateral fractures of the femoral head and femoral neck. A case report. Clinical Orthopedics and Related Research, (224), 164-168.
Minh, N. T. T. (2016). Các yếu tố ảnh hưởng đến ý định mua thực phẩm hữu cơ của người tiêu dùng tại TP. HCM (Master's thesis, Trường Đại học Kinh tế Tp. Hồ Chí Minh).
Naspetti, S., & Zanoli, R. (2004). Do consumers care about where they buy organic products? A means-end study with evidence from Italian data. In Marketing trends for organic food in the 21st century (pp. 239-255). https://doi.org/10.1142/9789812796622_0015
Nik, A. M., Tosh, S. M., Woodrow, L., Poysa, V., & Corredig, M. (2009). Effect of soy protein subunit composition and processing conditions on stability and particle size distribution of soymilk. LWT-Food Science and Technology, 42(7), 1245-1252. https://doi.org/10.1016/j.lwt.2009.03.001
Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a market for green products: The case of organic food. Journal of Business Ethics, 140(2), 323-337.
O’Fallon, M. J., Gursoy, D., & Swanger, N. (2007). To buy or not to buy: Impact of labeling on purchasing intentions of genetically modified foods. International Journal of Hospitality Management, 26(1), 117-130. https://doi.org/10.1016/j.ijhm.2005.10.003
Olson, D. (1977). From utterance to text: The bias of language in speech and writing. Harvard Educational Review, 47(3), 257-281. https://doi.org/10.17763/haer.47.3.8840364413869005
Pomsanam, P., Napompech, K., & Suwanmaneepong, S. (2014). An exploratory study on the organic food purchase intention among Thai-Cambodian cross-border consumers. Asian Journal of Applied Sciences, 7(5), 294-305. https://doi.org/10.3923/ajaps.2014.294.305
Radman, M. (2005). Consumer consumption and perception of organic products in Croatia. British Food Journal, 107(4), 263-273. https://doi.org/10.1108/00070700510589530
Sandhusen, R. L. (2000). Marketing Básico-Série Essencial. Saraiva Educação SA.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial least squares structural equation modeling. In Handbook of market research (pp. 587-632). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Shiau, W. L., Sarstedt, M., & Hair, J. F. (2019). Internet research using partial least squares structural equation modeling (PLS-SEM). Internet Research. https://doi.org/10.1108/IntR-10-2018-0447
Sohail, M. U. B. A. S. S. H. I. R., Aqueel, M. A., Assi, M. S., Javed, M. U. D. A. S. S. I. R., Khalil, M. S., KHALIL, H., & AHMAD, M. H. (2015). Food and ovipositional preference of oriental fruit fly Bactrocera dorsalis Hendel (Diptera: Terphritidae) on different fruit and vegetable hosts. European Academic Research, 3(1), 45-60.
Teng, C. C., & Wang, Y. M. (2015). Decisional factors driving organic food consumption: Generation of consumer purchase intentions. British Food Journal, 117(3), 1066-1081. https://doi.org/10.1108/BFJ-12-2013-0361
Thọ, N. Đ., & Trang, N. T. M. (2002). Nghiên cứu các thành phần của giá trị thương hiệu và đo lường chúng trong thị trường hàng tiêu dùng tại Việt Nam. Đề tài nghiên cứu khoa học cấp bộ-MSB, 22-33.
Tirtiroglu, E., & Elbeck, M. (2008). Qualifying purchase intentions using queueing theory. Journal of Applied Quantitative Methods, 3(2), 167-178.
Tran, L. H., Freytag-Leyer, B., Ploeger, A., & Krikser, T. (2019). Driving and Deterrent Factors Affecting Organic Food Consumption in Vietnam. Journal of Economics, Business and Management, 7(4). https://doi: 10.18178/joebm.2019.7.4.596
Trịnh, Q.P. (2018). Các yếu tố ảnh hưởng đến ý định mua thực phẩm hữu cơ của người tiêu dùng tại Cà Mau.
Ueasangkomsate, P., & Santiteerakul, S. (2016). A study of consumers’ attitudes and intention to buy organic foods for sustainability. Procedia Environmental Sciences, 34, 423-430. https://doi.org/10.1016/j.proenv.2016.04.037
Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental Ethics, 19(2), 169-194. https://doi.org 10.1007/s10806-005-5485-3
Yadav, R., & Pathak, G. S. (2017). Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological economics, 134, 114-122. https://doi.org/10.1016/j.ecolecon.2016.12.019
Yin, S., Wu, L., Du, L., & Chen, M. (2010). Consumers' purchase intention of organic food in China. Journal of the Science of Food and Agriculture, 90(8), 1361-1367. https://doi.org/10.1002/jsfa.3936.
Żakowska‐Biemans, S. (2011). Polish consumer food choices and beliefs about organic food. British Food Journal, 113(1), 122-137. https://doi.org/10.1108/00070701111097385
Zanoli, R., & Naspetti, S. (2002). Consumer motivations in the purchase of organic food: A means‐end approach. British Food Journal, 104(8), 643-653. https://doi.org/10.1108/00070700210425930
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior 1. Journal of Applied Social Psychology, 32(4), 665-683. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological Bulletin, 82(2), 261.https://doi.org/10.1037/h0076477
Al-Swidi, A., Huque, S. M. R., Hafeez, M. H., & Shariff, M. N. M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal, 116(10), 1561-1580. https://doi.org/10.1108/BFJ-05-2013-0105
Angulo, R. J., de Souza, M. C., Reimer, P. J., & Sasaoka, S. K. (2005). Reservoir effect of the southern and southeastern Brazilian coast. Radiocarbon, 47(1), 67-73. https://doi.org/10.1017/S0033822200052206
Ashiabi, G. S., & O'Neal, K. K. (2007). Food insecurity and adjustment problems in a national sample of adolescents. Journal of Children and Poverty, 13(2), 111-132. https://doi.org/10.1080/10796120701520226
Böcker, A., & Hanf, C. H. (2000). Confidence lost and—partially—regained: consumer response to food scares. Journal of Economic Behavior & Organization, 43(4), 471-485. https://doi.org/10.1016/S0167-2681(00)00131-1
Bollen, K. A. (1989). Structural equations with latent variables (Vol. 210). John Wiley & Sons.
Brown, M., Pope, N., & Voges, K. (2003). Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37(11/12), 1666-1684. https://doi.org/10.1108/03090560310495401
Chan, R. Y. (2001). Determinants of Chinese consumers' green purchase behavior. Psychology & Marketing, 18(4), 389-413. https://doi.org/10.1002/mar.1013
Chen, M. F. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food Quality and Preference, 18(7), 1008-1021. https://doi.org/10.1016/j.foodqual.2007.04.004
Chong, C. W. (2013). Factors Influencing on Purchasing Behaviour of Organic Foods. Human and Social Science Research, 1(2), 93-104.
De Magistris, T., & Gracia, A. (2008). The decision to buy organic food products in Southern Italy. British Food Journal. https://doi.org/10.1108/00070700810900620
De Maya, S. R., López-López, I., & Munuera, J. L. (2011). Organic food consumption in Europe: International segmentation based on value system differences. Ecological Economics, 70(10), 1767-1775. https://doi.org/10.1016/j.ecolecon.2011.04.019
Dean, M., Raats, M. M., & Shepherd, R. (2008). Moral concerns and consumer choice of fresh and processed organic foods 1. Journal of Applied Social Psychology, 38(8), 2088-2107. https://doi.org/10.1111/j.1559-1816.2008.00382.x
Dickieson, J., Arkus, V., & Wiertz, C. (2009). Factors that influence the purchase of organic food: A study of consumer behaviour in the UK. Cass Business School, London.
Eagly, A., & Chaiken, S. (1998). Attitude structure. Handbook of Social Psychology, 1, 269-322.
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. https://doi.org/10.1177/002224378101800313.
Garcia-Yi, J. (2015). Willingness to pay for organic and fairtrade certified yellow chili peppers: Evidence from middle and high-income districts in Lima, Peru. British Food Journal, 117(2), 929-942. https://doi.org 10.1108/bfj-11-2013-0321.
Hassan, S. H., Yee, L. W., & Ray, K. J. (2015). Purchasing intention towards organic food among Generation Y in Malaysia.
Hill, H., & Lynchehaun, F. (2002). Organic milk: attitudes and consumption patterns. British Food Journal. https://doi.org/10.1108/00070700210434570.
Kai, S. B., Chen, O. B., Chuan, C. S., Seong, L. C., & Kevin, L. L. T. (2013). Determinants of willingness to pay of organic products. Middle-East Journal of Scientific Research, 14(9), 1171-1179. https://doi.org/10.5829/idosi.mejsr.2013.14.9.1959.
Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination. Journal of consumer marketing, 16(5), 441-460. https://doi.org/10.1108/07363769910289550.
Kianpour, K., Anvari, R., Jusoh, A., & Othman, M. F. (2014). Important motivators for buying green products. Intangible Capital, 10(5), 873-896. http://dx.doi.org/10.3926/ic.470.
Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (2001). Principles of marketing: Third European edition. Prentice Hall, Harlow. Надійшла до редакції, 12, 13.
Kulikovski, V., Agolli, M., & Grougiou, V. (2011). Drivers of organic food consumption in Greece. International Hellenic University, 51.
Lê, T. H. (2015). Nghiên cứu các nhân tố ảnh hưởng đến ý định mua thực phẩm an toàn của cư dân đô thị-lấy ví dụ tại thành phố Hà Nội.
Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food quality and preference, 39, 259-267. https://doi.org/10.1016/j.foodqual.2014.06.002
Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food quality and preference, 39, 259-267. https://doi.org/10.1016/j.foodqual.2014.06.002
Liu, C., Li, H., Zhang, Y., & Liu, C. (2016). Improve biogas production from low-organic-content sludge through high-solids anaerobic co-digestion with food waste. Bioresource Technology, 219, 252-260. https://doi.org/10.1016/j.biortech.2016.07.130
Magnusson, M. K., Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2003). Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite, 40(2), 109-117. https://doi.org/10.1016/S0195-6663(03)00002-3
Mahamad, O., & Ramayah, T. (2010). Service quality, customer satisfaction and loyalty: A test of mediation. International Business Research, 3(4), 72.
McClelland, S. J., Bauman, P. A., Medley Jr, C. F., & Shelton, M. L. (1987). Obturator hip dislocation with ipsilateral fractures of the femoral head and femoral neck. A case report. Clinical Orthopedics and Related Research, (224), 164-168.
Minh, N. T. T. (2016). Các yếu tố ảnh hưởng đến ý định mua thực phẩm hữu cơ của người tiêu dùng tại TP. HCM (Master's thesis, Trường Đại học Kinh tế Tp. Hồ Chí Minh).
Naspetti, S., & Zanoli, R. (2004). Do consumers care about where they buy organic products? A means-end study with evidence from Italian data. In Marketing trends for organic food in the 21st century (pp. 239-255). https://doi.org/10.1142/9789812796622_0015
Nik, A. M., Tosh, S. M., Woodrow, L., Poysa, V., & Corredig, M. (2009). Effect of soy protein subunit composition and processing conditions on stability and particle size distribution of soymilk. LWT-Food Science and Technology, 42(7), 1245-1252. https://doi.org/10.1016/j.lwt.2009.03.001
Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a market for green products: The case of organic food. Journal of Business Ethics, 140(2), 323-337.
O’Fallon, M. J., Gursoy, D., & Swanger, N. (2007). To buy or not to buy: Impact of labeling on purchasing intentions of genetically modified foods. International Journal of Hospitality Management, 26(1), 117-130. https://doi.org/10.1016/j.ijhm.2005.10.003
Olson, D. (1977). From utterance to text: The bias of language in speech and writing. Harvard Educational Review, 47(3), 257-281. https://doi.org/10.17763/haer.47.3.8840364413869005
Pomsanam, P., Napompech, K., & Suwanmaneepong, S. (2014). An exploratory study on the organic food purchase intention among Thai-Cambodian cross-border consumers. Asian Journal of Applied Sciences, 7(5), 294-305. https://doi.org/10.3923/ajaps.2014.294.305
Radman, M. (2005). Consumer consumption and perception of organic products in Croatia. British Food Journal, 107(4), 263-273. https://doi.org/10.1108/00070700510589530
Sandhusen, R. L. (2000). Marketing Básico-Série Essencial. Saraiva Educação SA.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial least squares structural equation modeling. In Handbook of market research (pp. 587-632). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Shiau, W. L., Sarstedt, M., & Hair, J. F. (2019). Internet research using partial least squares structural equation modeling (PLS-SEM). Internet Research. https://doi.org/10.1108/IntR-10-2018-0447
Sohail, M. U. B. A. S. S. H. I. R., Aqueel, M. A., Assi, M. S., Javed, M. U. D. A. S. S. I. R., Khalil, M. S., KHALIL, H., & AHMAD, M. H. (2015). Food and ovipositional preference of oriental fruit fly Bactrocera dorsalis Hendel (Diptera: Terphritidae) on different fruit and vegetable hosts. European Academic Research, 3(1), 45-60.
Teng, C. C., & Wang, Y. M. (2015). Decisional factors driving organic food consumption: Generation of consumer purchase intentions. British Food Journal, 117(3), 1066-1081. https://doi.org/10.1108/BFJ-12-2013-0361
Thọ, N. Đ., & Trang, N. T. M. (2002). Nghiên cứu các thành phần của giá trị thương hiệu và đo lường chúng trong thị trường hàng tiêu dùng tại Việt Nam. Đề tài nghiên cứu khoa học cấp bộ-MSB, 22-33.
Tirtiroglu, E., & Elbeck, M. (2008). Qualifying purchase intentions using queueing theory. Journal of Applied Quantitative Methods, 3(2), 167-178.
Tran, L. H., Freytag-Leyer, B., Ploeger, A., & Krikser, T. (2019). Driving and Deterrent Factors Affecting Organic Food Consumption in Vietnam. Journal of Economics, Business and Management, 7(4). https://doi: 10.18178/joebm.2019.7.4.596
Trịnh, Q.P. (2018). Các yếu tố ảnh hưởng đến ý định mua thực phẩm hữu cơ của người tiêu dùng tại Cà Mau.
Ueasangkomsate, P., & Santiteerakul, S. (2016). A study of consumers’ attitudes and intention to buy organic foods for sustainability. Procedia Environmental Sciences, 34, 423-430. https://doi.org/10.1016/j.proenv.2016.04.037
Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental Ethics, 19(2), 169-194. https://doi.org 10.1007/s10806-005-5485-3
Yadav, R., & Pathak, G. S. (2017). Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological economics, 134, 114-122. https://doi.org/10.1016/j.ecolecon.2016.12.019
Yin, S., Wu, L., Du, L., & Chen, M. (2010). Consumers' purchase intention of organic food in China. Journal of the Science of Food and Agriculture, 90(8), 1361-1367. https://doi.org/10.1002/jsfa.3936.
Żakowska‐Biemans, S. (2011). Polish consumer food choices and beliefs about organic food. British Food Journal, 113(1), 122-137. https://doi.org/10.1108/00070701111097385
Zanoli, R., & Naspetti, S. (2002). Consumer motivations in the purchase of organic food: A means‐end approach. British Food Journal, 104(8), 643-653. https://doi.org/10.1108/00070700210425930