Factors affecting the consumer behavior of Vinh Hao mineral water in Bac Lieu city
Main Article Content
Abstract
The objective of the study is to analyze the factors affecting the consumer behavior of Vinh Hao mineral water in Bac Lieu. Qualitative research was carried out to adjust the scale. Quantitative research using convenience sampling method, non-probability was carried out by directly surveying customers who have been using Vinh Hao mineral water in Bac Lieu city. Analytical data were collected from 214 consumers who have been using Vinh Hao mineral water in Bac Lieu city. There were 7 proposed factors that affected the consumer behavior of Vinh Hao mineral water: Product, price, distribution, promotion, personal, psychology and environment. The results showed that there were only five factors that have a positive impact on the consumer behavior of Vinh Hao mineral water: Product, price, distribution, promotion and psychology. From a management perspective, the research results suggest a number of implications for improving customer satisfaction in the near future.
Article Details
Keywords
Customer behavior, Influencing factors, Mineral water
References
Curry, L. L. (1983). Consumer attitudes toward public water supply quality: Dissatisfaction and alternative water sources (Vol. 158). Illinois State Water Survey. https://citeseerx.ist.psu.edu/document?repid=rep-1&type=pdf&doi=3943691baec31f32965dfcfdddae50c136668779
Curry, W. B., Duplessy, J. C., Labeyrie, L. D., & Shackleton, N. J. (1988). Changes in the distribution of δ13C of deep water ΣCO2 between the last glaciation and the Holocene. Paleoceanography, 3(3), 317-341. https://hal.science/hal-03550978
Dasinaa, S., & Delina, E. J. P. (2015). Spatial distribution of mineral water bottle usage in Batticaloa district: a case study. In Proceedings of the International Conference on “Emerging Trends in Multidisciplinary Research and Practice”. South Eastern University of Sri Lanka, University Park. https://www.seu.ac.lk/researchand-publications/seuars/2015/Book%20of%20Abstracts%20-%20Page%2014.pdf
Doria, M. F. (2006). Bottled water versus tap water: understanding consumers' preferences. Journal of Water and Health, 4(2), 271-276. https://doi.org/10.2166/wh.2006.0023
De França Doria, M. (2010). Factors influencing public perception of drinking water quality. Water Policy, 12(1), 1-19. https://doi.org/10.2166/wp.2009.051
Engel, J. F., Kollat, D. T., & Blackwell, R. D. (1968). Consumer Behavior. New Jersey: Prentice-Hall. http://eprints.bournemouth.ac.uk/10107/1/Consumer_Behaviour_Theory_Approaches_&_Models.pdf
Ferrier, C. (2001). Bottled water: understanding a social phenomenon. AMBIO: A journal of the Human Environment, 30(2), 118-119. http://dx.doi.org/10.1579/0044-7447- 30.2.118
Hair, J. F., Black, W., Babin, B., & Anderson, R. (2009). Multivariate data analysis (7th ed.). Hoboken, NJ: Pearson Prentice. https://digitalcommons.kennesaw.edu/facpubs/2925/
Kotler, P., Armstrong, G. (2009). Principles of Marketing (13 ed.). Prentice Hall.
Liu, G., Zhang, Y., Knibbe, W. J., Feng, C., Liu, W., Medema, G., & van der Meer, W. (2017). Potential impacts of changing supply-water quality on drinking water distribution: A review. Water Research, 116, 135-148. https://doi.org/10.1016/j.watres.2017.03.031
Maslow, A.H. (1970). Motivation and personality. New York: Harper & Row. https://openlibrary.org/books/OL4912642M/Motivation_and_personality
Quansah, F., Okoe, A., & Angenu, B. (2015). Factors affecting Ghanaian consumers' purchasing decision of bottled water. International Journal of Marketing Studies, 7(5), 76-87. http://dx.doi.org/10.5539/ijms.v7n5p76
Shimul, M. A. S., Kulsum, U., & Jahed, M. A. (2013). An Analysis on the Consumer Insights in the Bottled Water Market in Bangladesh. Management Dynamics, 13(2), 24-35. https://doi.org/10.57198/2583-4932.1111