CONSUMER INNOVATIVENESS AND PURCHASING INTENTION OF NEW PRODUCTS: A STUDY OF PERSONAL ELECTRONIC PRODUCTS IN HO CHI MINH CITY MARKET
Main Article Content
Abstract
The main purpose of this research is to examine the impact of consumer innovativeness on buying intention towards new personal electronics products in Ho Chi Minh city market. This study examines the relationship between consumer innate innovativeness, domain specific innovativeness, vicarious innovativeness and the buying intention of personal electronic devices. A survey was conducted, using a sample of 500 consumers in Ho Chi Minh city. Structural equation modeling (SEM) was used to test hypotheses. The results show that innate innovativeness (II) is positively related to both domain specific innovativeness (DSI) and vicarious innovativeness (VI). In addition, DSI has a negative relationship to VI. Finally, both II and DSI has a positive relationship with the intention to purchase new personal electronic devices, however, vicarious innovativeness has a negative relationship with the intention to buy new individual electronics.
Article Details
Keywords
New product, consumer innovativeness, personal electronics
References
Tiếng Việt
Cao Thị Thanh (2014). Nghiên cứu ảnh hưởng của một số yếu tố văn hóa cá nhân đến hành vi chấp nhận sản phẩm mới của người tiêu dùng khu vực nội thành Hà Nội (nghiên cứu nhóm hàng điện tử dànhcho cá nhân), Luận án tiến sĩ, Trường ĐH Kinh tế quốc dân.
Tiếng Anh
Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections, Psychology & Health, 26(9), 1113-1127. DOI: 10.1080/08870446.2011.613995.
Aydin, S. (2009). Innate and Domain-Specific Innovativeness: An Empirical Study on Cellular Phone Users. SSRN Electronic Journal. doi:10.2139/ssrn.1472704.
Bartels, J., & Reinders M.J. (2011). Consumer innovativeness and its correlates: a propositional inventory for future research. Journal of Business Research, 64, 601–609.
Booz-Allen and Hamilton, A. (2005) “New Product Management for the Lagos. New York: AddisonWesley. Chao, C-W., Reid, M. & Mavondo, F. (2012). Consumer innovativeness influence on really new adoption.
Australasian Marketing Journal, 20, 211-217. Chao, C-W., Reid, M. & Mavondo, F. (2013). Global consumer innovativeness and consumer electronic
product adoption. Asia Pacific Journal of Marketing and Logistics. 25(4), 614-630.
Chau, P.Y.K., & Hui, K.L. (1998). Identifying early adopters of new IT products: A case of Windows 95. InformatioAan & Management, 33, 225-230.
Christia, J. (2014). The Effect of Alliance Image on the Relationship between Consumer Innovativeness and New Product Adoption, International Journal of Business and Social Research, 4 (4), 20-33.
Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. New York, NY: Psychology Press.
Goldsmith, R.E. (2002) Explaining and Predicting Consumer Intention to Purchase Over the Internet: An Exploratory Study, Journal of Marketing Theory and Practice, 10, 2, 22-28.
Goldsmith R.E, & Goldsmith, E.B. (1996).An Empirical Study of Overlap of Innovativeness. Psychological Reports, 79, 1113-1114.c
Goldsmith R.E., & Hofacker, C. H. (1991). Measuring consumer innovativeness. Journal of the Acaderny of Marketing Scierzce, 19, 209-221.
Goldsmith, R. E., & Foxall, G. R. (2003). The Measurement of Innovativeness. The International Handbook on Innovation, 321-330.
Goldsmith, R. E., Freiden, J. B., & Eastman, J. K. (1995). The generality/specificity issue in consumer innovativeness research. Technovation, 15(10), 601-612.
Goldsmith, R.E. and Newell, S.J. (1997). Innovativeness and price sensitivity: managerial, theoretical and methodological issues. Journal of Product and Brand Management, 6(3), 163-174.
Hanzaee, K. H., Mina, M. A., & Fatemeh, A. (2010). Investigating the Effect of Gender Role Attitude on the Relationship Between Dimensions of Religiosity and New Product Adoption Intention. World Applied Sciences Journal, 13(6), 1527-1536.
Hassan, H. S. (2017). The Role of Customer Innovativeness in the New Products Adoption Intentions-An Empirical Study on Mobile Phone Customers of the Egyptian Universities Students. International Business Research, 10(4), 117-130.
Hauser, J., Tellis, G.J., Griffin, A. (2006). Research on innovation: a review and agenda for marketing science. Marketing science, 25, 687–717.11
Hynes, N. and Lo, S. (2006). Innovativeness and consumer involvement in the Chinese market. Singapore Management Review, 28 (2). 31-46.
Hirchman, E. C. (1980). Innovativeness, Novelty Seeking, and Consumer Creativity. Journal of Consumer Research, 7, 283-295.
Hurt. H.T., Joseph. K., & Cook, C. (1977). Scales for the measurement of innovativeness. Im, S., Mason, C.H., & Houston, M.B. (2007). Does innate consumer innovativeness related to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness. Journal of Academy Marketing Science, 35, 63–75.
Jarvenpaa, S. L.; Tractinsky, N., & Saarinen, L. (2000). Consumer Trust in an Internet Store: a Cross-Cultural Validation. Journal of Computer-Mediated Communication, 5 (2).
Jeong, S. C., Kim, S., Park, J. Y., & Choi, B. (2016). Domain-specific innovativeness and new product adoption: A case of wearable devices. Telematics and Informatics, 34(5), 399-412. Kaushik, A.K.&Rahman, Z. (2014). Perspectives and Dimensions of ConsumerInnovativeness: A Literature Review and Future Agenda, Journal of International Consumer Marketing, 26(3), 239-263.
Lee, S. (2005). The influence of product involvement and fan identification on response to team sponsors’products, PhD dissertation, The Ohio State University.
Lyu, J., Hahn, K., & Sadachar, A. (2018). Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness. Fashion and Textiles, 5(1), 1-24.
Manning, K. C., Bearden, W. O., & Madden, T. J. (1995). Consumer Innovativeness and the Adoption Process. Journal of Consumer Psychology, 4(4), 329-345.
Mccarthy, M., O’Sullivan, C., & O’Reilly, S. (1999). Pre‐identification of first buyers of a new food product. British Food Journal, 101 (11), 842-856.
Midgley, D., & Dowling, G. R. (1978). Innovativeness: The Concept and Its Measurement. Journal of Consumer Research, 4, 229-242.
Morwitz, V., Steckel, H.J., Gupta, A. (2007). When do purchase intentions predict sales?. International Journal of Forecasting, 23, 347–364.
Oladele, P. O., Okolugbo, C. N., & Oshode, A. A. (2016). An Application of Subjective Norm Construct and Consumer innovativeness on Adoption of New Mobile Phones among Students in Ekiti State University, Ado-Ekiti. International Journal of Business and Management Review 4(9), 24-42.
Ridgway, N. M & Price L.L(1994). Exploration in product usage: a model of use Innovativeness, Psychology&Marketing, 11 (1), 69 - 89.
Roehrich, G. (2004). Consumer innovativeness-Concepts and measurements. Journal of Business Research, 7, 671– 677.5
Roerich, J, Valette-Florence, P. & Ferrandi J.M. (2002). An Exploration of the Relationships Between InnateInnovativeness and Domain Specific Innovativeness, in AP - Asia Pacific Advances in Consumer Research Volume 5, eds. Ramizwick and Tu Ping, Valdosta, GA : Association for Consumer Research, Pages: 379-386.
Rogers, E. M. (2003). Diffusion of Innovations. New York: Free Press.
Steenkamp, J-B E. M., Hofstede, F.T, & Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing, 63, 55-69.
Tellis, G., Yin, E., & Bell, S. (2009). Global consumer innovativeness: Cross country differences and demographic commonalities. Journal of International Marketing, 17, 1-22.
Venkatraman, M. P. (1991). The impact of innovativeness and innovation type on adoption. Journal of Retailing, 67(1), 51-67.
Cao Thị Thanh (2014). Nghiên cứu ảnh hưởng của một số yếu tố văn hóa cá nhân đến hành vi chấp nhận sản phẩm mới của người tiêu dùng khu vực nội thành Hà Nội (nghiên cứu nhóm hàng điện tử dànhcho cá nhân), Luận án tiến sĩ, Trường ĐH Kinh tế quốc dân.
Tiếng Anh
Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections, Psychology & Health, 26(9), 1113-1127. DOI: 10.1080/08870446.2011.613995.
Aydin, S. (2009). Innate and Domain-Specific Innovativeness: An Empirical Study on Cellular Phone Users. SSRN Electronic Journal. doi:10.2139/ssrn.1472704.
Bartels, J., & Reinders M.J. (2011). Consumer innovativeness and its correlates: a propositional inventory for future research. Journal of Business Research, 64, 601–609.
Booz-Allen and Hamilton, A. (2005) “New Product Management for the Lagos. New York: AddisonWesley. Chao, C-W., Reid, M. & Mavondo, F. (2012). Consumer innovativeness influence on really new adoption.
Australasian Marketing Journal, 20, 211-217. Chao, C-W., Reid, M. & Mavondo, F. (2013). Global consumer innovativeness and consumer electronic
product adoption. Asia Pacific Journal of Marketing and Logistics. 25(4), 614-630.
Chau, P.Y.K., & Hui, K.L. (1998). Identifying early adopters of new IT products: A case of Windows 95. InformatioAan & Management, 33, 225-230.
Christia, J. (2014). The Effect of Alliance Image on the Relationship between Consumer Innovativeness and New Product Adoption, International Journal of Business and Social Research, 4 (4), 20-33.
Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. New York, NY: Psychology Press.
Goldsmith, R.E. (2002) Explaining and Predicting Consumer Intention to Purchase Over the Internet: An Exploratory Study, Journal of Marketing Theory and Practice, 10, 2, 22-28.
Goldsmith R.E, & Goldsmith, E.B. (1996).An Empirical Study of Overlap of Innovativeness. Psychological Reports, 79, 1113-1114.c
Goldsmith R.E., & Hofacker, C. H. (1991). Measuring consumer innovativeness. Journal of the Acaderny of Marketing Scierzce, 19, 209-221.
Goldsmith, R. E., & Foxall, G. R. (2003). The Measurement of Innovativeness. The International Handbook on Innovation, 321-330.
Goldsmith, R. E., Freiden, J. B., & Eastman, J. K. (1995). The generality/specificity issue in consumer innovativeness research. Technovation, 15(10), 601-612.
Goldsmith, R.E. and Newell, S.J. (1997). Innovativeness and price sensitivity: managerial, theoretical and methodological issues. Journal of Product and Brand Management, 6(3), 163-174.
Hanzaee, K. H., Mina, M. A., & Fatemeh, A. (2010). Investigating the Effect of Gender Role Attitude on the Relationship Between Dimensions of Religiosity and New Product Adoption Intention. World Applied Sciences Journal, 13(6), 1527-1536.
Hassan, H. S. (2017). The Role of Customer Innovativeness in the New Products Adoption Intentions-An Empirical Study on Mobile Phone Customers of the Egyptian Universities Students. International Business Research, 10(4), 117-130.
Hauser, J., Tellis, G.J., Griffin, A. (2006). Research on innovation: a review and agenda for marketing science. Marketing science, 25, 687–717.11
Hynes, N. and Lo, S. (2006). Innovativeness and consumer involvement in the Chinese market. Singapore Management Review, 28 (2). 31-46.
Hirchman, E. C. (1980). Innovativeness, Novelty Seeking, and Consumer Creativity. Journal of Consumer Research, 7, 283-295.
Hurt. H.T., Joseph. K., & Cook, C. (1977). Scales for the measurement of innovativeness. Im, S., Mason, C.H., & Houston, M.B. (2007). Does innate consumer innovativeness related to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness. Journal of Academy Marketing Science, 35, 63–75.
Jarvenpaa, S. L.; Tractinsky, N., & Saarinen, L. (2000). Consumer Trust in an Internet Store: a Cross-Cultural Validation. Journal of Computer-Mediated Communication, 5 (2).
Jeong, S. C., Kim, S., Park, J. Y., & Choi, B. (2016). Domain-specific innovativeness and new product adoption: A case of wearable devices. Telematics and Informatics, 34(5), 399-412. Kaushik, A.K.&Rahman, Z. (2014). Perspectives and Dimensions of ConsumerInnovativeness: A Literature Review and Future Agenda, Journal of International Consumer Marketing, 26(3), 239-263.
Lee, S. (2005). The influence of product involvement and fan identification on response to team sponsors’products, PhD dissertation, The Ohio State University.
Lyu, J., Hahn, K., & Sadachar, A. (2018). Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness. Fashion and Textiles, 5(1), 1-24.
Manning, K. C., Bearden, W. O., & Madden, T. J. (1995). Consumer Innovativeness and the Adoption Process. Journal of Consumer Psychology, 4(4), 329-345.
Mccarthy, M., O’Sullivan, C., & O’Reilly, S. (1999). Pre‐identification of first buyers of a new food product. British Food Journal, 101 (11), 842-856.
Midgley, D., & Dowling, G. R. (1978). Innovativeness: The Concept and Its Measurement. Journal of Consumer Research, 4, 229-242.
Morwitz, V., Steckel, H.J., Gupta, A. (2007). When do purchase intentions predict sales?. International Journal of Forecasting, 23, 347–364.
Oladele, P. O., Okolugbo, C. N., & Oshode, A. A. (2016). An Application of Subjective Norm Construct and Consumer innovativeness on Adoption of New Mobile Phones among Students in Ekiti State University, Ado-Ekiti. International Journal of Business and Management Review 4(9), 24-42.
Ridgway, N. M & Price L.L(1994). Exploration in product usage: a model of use Innovativeness, Psychology&Marketing, 11 (1), 69 - 89.
Roehrich, G. (2004). Consumer innovativeness-Concepts and measurements. Journal of Business Research, 7, 671– 677.5
Roerich, J, Valette-Florence, P. & Ferrandi J.M. (2002). An Exploration of the Relationships Between InnateInnovativeness and Domain Specific Innovativeness, in AP - Asia Pacific Advances in Consumer Research Volume 5, eds. Ramizwick and Tu Ping, Valdosta, GA : Association for Consumer Research, Pages: 379-386.
Rogers, E. M. (2003). Diffusion of Innovations. New York: Free Press.
Steenkamp, J-B E. M., Hofstede, F.T, & Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing, 63, 55-69.
Tellis, G., Yin, E., & Bell, S. (2009). Global consumer innovativeness: Cross country differences and demographic commonalities. Journal of International Marketing, 17, 1-22.
Venkatraman, M. P. (1991). The impact of innovativeness and innovation type on adoption. Journal of Retailing, 67(1), 51-67.