Impact factors on employees’ working motivation at University of Finance – Marketing

Nguyen Ngoc Hanh1, Nguyen Dong Trieu1, Nguyen Thi Thoa1, Huynh Tri An1, Trinh Thi Hong Minh1
1 University of Finance – Marketing

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Abstract

This study is conducted at University of Finance – Marketing (UFM) with a purpose of identifying and determining impact factors on employees’ motivation at work. Working motivation of employees is affected by 5 factors: Income and benefit; Nature of work; Direct leadership; Promotion and training; Colleague. In this study, we used exploratory factor analysis in order to analyze the results of the survey on 251 employees at the UFM. Result from our analysis shows a variety of impact factors on working motivation. Out of those factors, remuneration and promotion have the strongest influence, shown by standardized coefficient Beta (0.358). Furthermore, direct leadership and nature of work have the same impact with Beta = 0.257, while education’s Beta is 0.137, and working environment has Beta of 0.117. Findings from this study are helpful for strategies to improve quality of human resources in consistency with the university’s tendency of development.

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