Bibliometrics of Destination Marketing Research: Cocitation and bibliographic coupling analyses
Nội dung chính của bài viết
Tóm tắt
Destination marketing is a vital domain of tourism management and research, as it involves the promotion of tourism destinations to potential visitors and the enhancement of their competitiveness and attractiveness. The aim of this study is to present a bibliometric analysis of destination marketing publications, using descriptive statistics, co-citation analysis, and bibliographic couplings. The study utilizes the Dimensions database to collect 1622 articles published in tourism and hospitality journals from 2014 to 2023. The results reveal the main trends, themes, and authors in destination marketing research, as well as the intellectual structure and development of the field. The study also identifies the research gaps and future directions for destination marketing research.
Chi tiết bài viết
Từ khóa
Bibliometric analysis, Co-citation analysis, Destination marketing, Tourism, Publications
Tài liệu tham khảo
Almeyda-Ibáñez, M., & George, B. P. (2017). The evolution of destination branding: A review of branding literature in tourism. Journal of Tourism, Heritage & Services Marketing (JTHSM), 3(1), 9–17.
Bae, S. Y., & Chang, P.-J. (2021). The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards ‘untact’ tourism in South Korea during the first wave of the pandemic (March 2020). Current Issues in Tourism, 24(7), 1017–1035. https://doi.org/10.1080/13683500.2020.1798895
Braam, R. R., Moed, H. F., & Van Raan, A. F. J. (1991). Mapping of science by combined co‐citation and word analysis. I. Structural aspects. Journal of the American Society for Information Science, 42(4), 233–251.
Brouder, P. (2020). Reset redux: possible evolutionary pathways towards the transformation of tourism in a COVID-19 world. Tourism Geographies, 22(3), 484–490. https://doi.org/10.1080/14616688.2020.1760928
Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism experience through personalisation of services. Information and Communication Technologies in Tourism 2015: Proceedings of the International Conference in Lugano, Switzerland, February 3-6, 2015, 377–389.
Buhalis, D., & Michopoulou, E. (2011). Information-enabled tourism destination marketing: addressing the accessibility market. Current Issues in Tourism, 14(2), 145–168. https://doi.org/10.1080/13683501003653361
Cobo, M. J., López‐Herrera, A. G., Herrera‐Viedma, E., & Herrera, F. (2011). Science mapping software tools: Review, analysis, and cooperative study among tools. Journal of the American Society for Information Science and Technology, 62(7), 1382–1402.
El-Said, O., & Aziz, H. (2021). Virtual Tours a Means to an End: An Analysis of Virtual Tours’ Role in Tourism Recovery Post COVID-19. Journal of Travel Research, 61(3), 528–548. https://doi.org/10.1177/0047287521997567
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1–20. https://doi.org/10.1080/09669582.2020.1758708
Gössling, S., Scott, D., & Hall, C. M. (2021). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1–20. https://doi.org/10.1080/09669582.2020.1758708
Junqueiro, Â., Correia, R., Carvalho, A., & Cunha, C. R. (2022). Smart Technologies in Tourist Destination Marketing: A Literature Review. International Conference on Advanced Research in Technologies, Information, Innovation and Sustainability, 283–293.
Kumar, S., Valeri, M., & Shekhar. (2021). Understanding the relationship among factors influencing rural tourism: a hierarchical approach. Journal of Organizational Change Management, 35(2), 385–407. https://doi.org/10.1108/jocm-01-2021-0006
Leung, X. Y., Sun, J., & Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-word analysis. International Journal of Hospitality Management, 66, 35–45.
Lim, W. M., Yap, S.-F., & Makkar, M. (2020). Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? Journal of Business Research, 122, 534–566. https://doi.org/10.1016/j.jbusres.2020.08.051
Mair, J., Ritchie, B. W., & Walters, G. (2016). Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review. Current Issues in Tourism, 19(1), 1–26. https://doi.org/10.1080/13683500.2014.932758
Mongeon, P., & Paul-Hus, A. (2016). The journal coverage of Web of Science and Scopus: a comparative analysis. Scientometrics, 106, 213–228.
Neuburger, L., & Egger, R. (2020). Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: a case study of the DACH region. Current Issues in Tourism, 24(7), 1003–1016. https://doi.org/10.1080/13683500.2020.1803807
Neuburger, L., & Egger, R. (2021). Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: a case study of the DACH region. Current Issues in Tourism, 24(7), 1003–1016. https://doi.org/10.1080/13683500.2020.1803807
Novelli, M., Gussing Burgess, L., Jones, A., & Ritchie, B. W. (2018). ‘No Ebola…still doomed’ – The Ebola-induced tourism crisis. Annals of Tourism Research, 70, 76–87. https://doi.org/https://doi.org/10.1016/j.annals.2018.03.006
Pike, S. (2015). Destination marketing: Essentials. Routledge.
Pike, S., & Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, 202–227.
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. In Journal of Applied Psychology (Vol. 88, Issue 5, pp. 879–903). American Psychological Association. https://doi.org/10.1037/0021-9010.88.5.879
Policy and Destination Management | UNWTO. (n.d.). Retrieved October 31, 2023, from https://www.unwto.org/policy-destination-management
Rasoolimanesh, S. M., Seyfi, S., Rather, R. A., & Hall, C. M. (2021). Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context. Tourism Review, 77(2), 687–709. https://doi.org/10.1108/tr-02-2021-0086
Rather, R. A. (2021). Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach. Journal of Destination Marketing & Management, 20, 100564. https://doi.org/10.1016/j.jdmm.2021.100564
Reisinger, Y., & Mavondo, F. (2005). Travel Anxiety and Intentions to Travel Internationally: Implications of Travel Risk Perception. Journal of Travel Research, 43(3), 212–225. https://doi.org/10.1177/0047287504272017
Ritchie, B. (2008). Tourism Disaster Planning and Management: From Response and Recovery to Reduction and Readiness. Current Issues in Tourism, 11(4), 315–348. https://doi.org/10.1080/13683500802140372
Santos, V., Sousa, B., Ramos, P., & Valeri, M. (2021). Emotions and involvement in tourism settings. Current Issues in Tourism, 25(10), 1526–1531. https://doi.org/10.1080/13683500.2021.1932769
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312–321. https://doi.org/10.1016/j.jbusres.2020.06.015
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2020). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable Development, 29(1), 259–271. https://doi.org/10.1002/sd.2133
Tourism in the 2030 Agenda | UNWTO. (n.d.). Retrieved October 31, 2023, from https://www.unwto.org/tourism-in-2030-agenda
UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) Preparing DMOs for new challenges. (n.d.). https://doi.org/10.18111/9789284420841
Valeri, M., & Baggio, R. (2021). Increasing the efficiency of knowledge transfer in an Italian tourism system: a network approach. Current Issues in Tourism, 25(13), 2127–2142. https://doi.org/10.1080/13683500.2021.1937960
Van Eck, N. J., & Waltman, L. (2017). Citation-based clustering of publications using CitNetExplorer and VOSviewer. Scientometrics, 111, 1053–1070.
Varghese, B., & Paul, N. (2014). A literature review on Destination Management Organization (DMO). Zenith International Journal of Multidisciplinary Research, 4(12).
Villacé-Molinero, T., Fernández-Muñoz, J. J., Orea-Giner, A., & Fuentes-Moraleda, L. (2021). Understanding the new post-COVID-19 risk scenario: Outlooks and challenges for a new era of tourism. Tourism Management, 86, 104324. https://doi.org/10.1016/j.tourman.2021.104324
Wen, J., Kozak, M., Yang, S., & Liu, F. (2020). COVID-19: potential effects on Chinese citizens’ lifestyle and travel. Tourism Review, 76(1), 74–87. https://doi.org/10.1108/tr-03-2020-0110
Woosnam, K. M., Russell, Z., Ribeiro, M. A., Denley, T. J., Rojas, C., Hadjidakis, E., Barr, J., & Mower, J. (2021). Residents’ pro-tourism behaviour in a time of COVID-19. Journal of Sustainable Tourism, 30(8), 1858–1877. https://doi.org/10.1080/09669582.2021.1985128
Wut, T. M., Xu, J. B., & Wong, S.-M. (2021). Crisis management research (1985–2020) in the hospitality and tourism industry: A review and research agenda. Tourism Management, 85, 104307. https://doi.org/10.1016/j.tourman.2021.104307
Yang, Y., Zhang, C. X., & Rickly, J. M. (2021). A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism 1. Annals of Tourism Research, 91, 103313. https://doi.org/10.1016/j.annals.2021.103313
Zhang, K., Hou, Y., & Li, G. (2020). Threat of infectious disease during an outbreak: Influence on tourists' emotional responses to disadvantaged price inequality. Annals of Tourism Research, 84, 102993. https://doi.org/10.1016/j.annals.2020.102993
Zhang, S.-N., Li, Y.-Q., Ruan, W.-Q., & Liu, C.-H. (2022). Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the COVID-19 pandemic. Tourism Management, 88, 104429. https://doi.org/10.1016/j.tourman.2021.104429
Zupic, I., & Čater, T. (2015). Bibliometric methods in management and organization. Organizational Research Methods, 18(3), 429–472.
Bae, S. Y., & Chang, P.-J. (2021). The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards ‘untact’ tourism in South Korea during the first wave of the pandemic (March 2020). Current Issues in Tourism, 24(7), 1017–1035. https://doi.org/10.1080/13683500.2020.1798895
Braam, R. R., Moed, H. F., & Van Raan, A. F. J. (1991). Mapping of science by combined co‐citation and word analysis. I. Structural aspects. Journal of the American Society for Information Science, 42(4), 233–251.
Brouder, P. (2020). Reset redux: possible evolutionary pathways towards the transformation of tourism in a COVID-19 world. Tourism Geographies, 22(3), 484–490. https://doi.org/10.1080/14616688.2020.1760928
Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism experience through personalisation of services. Information and Communication Technologies in Tourism 2015: Proceedings of the International Conference in Lugano, Switzerland, February 3-6, 2015, 377–389.
Buhalis, D., & Michopoulou, E. (2011). Information-enabled tourism destination marketing: addressing the accessibility market. Current Issues in Tourism, 14(2), 145–168. https://doi.org/10.1080/13683501003653361
Cobo, M. J., López‐Herrera, A. G., Herrera‐Viedma, E., & Herrera, F. (2011). Science mapping software tools: Review, analysis, and cooperative study among tools. Journal of the American Society for Information Science and Technology, 62(7), 1382–1402.
El-Said, O., & Aziz, H. (2021). Virtual Tours a Means to an End: An Analysis of Virtual Tours’ Role in Tourism Recovery Post COVID-19. Journal of Travel Research, 61(3), 528–548. https://doi.org/10.1177/0047287521997567
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1–20. https://doi.org/10.1080/09669582.2020.1758708
Gössling, S., Scott, D., & Hall, C. M. (2021). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1–20. https://doi.org/10.1080/09669582.2020.1758708
Junqueiro, Â., Correia, R., Carvalho, A., & Cunha, C. R. (2022). Smart Technologies in Tourist Destination Marketing: A Literature Review. International Conference on Advanced Research in Technologies, Information, Innovation and Sustainability, 283–293.
Kumar, S., Valeri, M., & Shekhar. (2021). Understanding the relationship among factors influencing rural tourism: a hierarchical approach. Journal of Organizational Change Management, 35(2), 385–407. https://doi.org/10.1108/jocm-01-2021-0006
Leung, X. Y., Sun, J., & Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-word analysis. International Journal of Hospitality Management, 66, 35–45.
Lim, W. M., Yap, S.-F., & Makkar, M. (2020). Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? Journal of Business Research, 122, 534–566. https://doi.org/10.1016/j.jbusres.2020.08.051
Mair, J., Ritchie, B. W., & Walters, G. (2016). Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review. Current Issues in Tourism, 19(1), 1–26. https://doi.org/10.1080/13683500.2014.932758
Mongeon, P., & Paul-Hus, A. (2016). The journal coverage of Web of Science and Scopus: a comparative analysis. Scientometrics, 106, 213–228.
Neuburger, L., & Egger, R. (2020). Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: a case study of the DACH region. Current Issues in Tourism, 24(7), 1003–1016. https://doi.org/10.1080/13683500.2020.1803807
Neuburger, L., & Egger, R. (2021). Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: a case study of the DACH region. Current Issues in Tourism, 24(7), 1003–1016. https://doi.org/10.1080/13683500.2020.1803807
Novelli, M., Gussing Burgess, L., Jones, A., & Ritchie, B. W. (2018). ‘No Ebola…still doomed’ – The Ebola-induced tourism crisis. Annals of Tourism Research, 70, 76–87. https://doi.org/https://doi.org/10.1016/j.annals.2018.03.006
Pike, S. (2015). Destination marketing: Essentials. Routledge.
Pike, S., & Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, 202–227.
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. In Journal of Applied Psychology (Vol. 88, Issue 5, pp. 879–903). American Psychological Association. https://doi.org/10.1037/0021-9010.88.5.879
Policy and Destination Management | UNWTO. (n.d.). Retrieved October 31, 2023, from https://www.unwto.org/policy-destination-management
Rasoolimanesh, S. M., Seyfi, S., Rather, R. A., & Hall, C. M. (2021). Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context. Tourism Review, 77(2), 687–709. https://doi.org/10.1108/tr-02-2021-0086
Rather, R. A. (2021). Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach. Journal of Destination Marketing & Management, 20, 100564. https://doi.org/10.1016/j.jdmm.2021.100564
Reisinger, Y., & Mavondo, F. (2005). Travel Anxiety and Intentions to Travel Internationally: Implications of Travel Risk Perception. Journal of Travel Research, 43(3), 212–225. https://doi.org/10.1177/0047287504272017
Ritchie, B. (2008). Tourism Disaster Planning and Management: From Response and Recovery to Reduction and Readiness. Current Issues in Tourism, 11(4), 315–348. https://doi.org/10.1080/13683500802140372
Santos, V., Sousa, B., Ramos, P., & Valeri, M. (2021). Emotions and involvement in tourism settings. Current Issues in Tourism, 25(10), 1526–1531. https://doi.org/10.1080/13683500.2021.1932769
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312–321. https://doi.org/10.1016/j.jbusres.2020.06.015
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2020). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable Development, 29(1), 259–271. https://doi.org/10.1002/sd.2133
Tourism in the 2030 Agenda | UNWTO. (n.d.). Retrieved October 31, 2023, from https://www.unwto.org/tourism-in-2030-agenda
UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) Preparing DMOs for new challenges. (n.d.). https://doi.org/10.18111/9789284420841
Valeri, M., & Baggio, R. (2021). Increasing the efficiency of knowledge transfer in an Italian tourism system: a network approach. Current Issues in Tourism, 25(13), 2127–2142. https://doi.org/10.1080/13683500.2021.1937960
Van Eck, N. J., & Waltman, L. (2017). Citation-based clustering of publications using CitNetExplorer and VOSviewer. Scientometrics, 111, 1053–1070.
Varghese, B., & Paul, N. (2014). A literature review on Destination Management Organization (DMO). Zenith International Journal of Multidisciplinary Research, 4(12).
Villacé-Molinero, T., Fernández-Muñoz, J. J., Orea-Giner, A., & Fuentes-Moraleda, L. (2021). Understanding the new post-COVID-19 risk scenario: Outlooks and challenges for a new era of tourism. Tourism Management, 86, 104324. https://doi.org/10.1016/j.tourman.2021.104324
Wen, J., Kozak, M., Yang, S., & Liu, F. (2020). COVID-19: potential effects on Chinese citizens’ lifestyle and travel. Tourism Review, 76(1), 74–87. https://doi.org/10.1108/tr-03-2020-0110
Woosnam, K. M., Russell, Z., Ribeiro, M. A., Denley, T. J., Rojas, C., Hadjidakis, E., Barr, J., & Mower, J. (2021). Residents’ pro-tourism behaviour in a time of COVID-19. Journal of Sustainable Tourism, 30(8), 1858–1877. https://doi.org/10.1080/09669582.2021.1985128
Wut, T. M., Xu, J. B., & Wong, S.-M. (2021). Crisis management research (1985–2020) in the hospitality and tourism industry: A review and research agenda. Tourism Management, 85, 104307. https://doi.org/10.1016/j.tourman.2021.104307
Yang, Y., Zhang, C. X., & Rickly, J. M. (2021). A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism 1. Annals of Tourism Research, 91, 103313. https://doi.org/10.1016/j.annals.2021.103313
Zhang, K., Hou, Y., & Li, G. (2020). Threat of infectious disease during an outbreak: Influence on tourists' emotional responses to disadvantaged price inequality. Annals of Tourism Research, 84, 102993. https://doi.org/10.1016/j.annals.2020.102993
Zhang, S.-N., Li, Y.-Q., Ruan, W.-Q., & Liu, C.-H. (2022). Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the COVID-19 pandemic. Tourism Management, 88, 104429. https://doi.org/10.1016/j.tourman.2021.104429
Zupic, I., & Čater, T. (2015). Bibliometric methods in management and organization. Organizational Research Methods, 18(3), 429–472.
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