Tăng hiệu quả tài chính thông qua trách nhiệm xã hội và chiến lược kinh doanh kỹ thuật số tại công ty dược phẩm ở các tỉnh Đông Nam Bộ Increasing financial performance through corporate social responsibility and digital business strategy at pharmaceutical company in Southeastern provinces

Nguyễn Văn Ít1
1 Trường Đại học Công nghiệp Thực phẩm TP.HCM

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Tóm tắt

Nghiên cứu này được thực hiện trên cơ sở kế thừa lý thuyết nền tảng nguồn lực (RBT) nhằm mục tiêu kiểm định mối quan hệ giữa trách nhiệm xã hội, chiến lược kinh doanh kỹ thuật số và hiệu quả tài chính. Trách nhiệm xã hội được xem xét dựa trên phương diện trách nhiệm đối với Nhà nước, môi trường, nhân viên, khách hàng. Chiến lược kinh doanh kỹ thuật số được tiếp cận trên khía cạnh năng lực quản lý, năng lực hoạt động. Bảng câu hỏi trong nghiên cứu này bao gồm 21 câu hỏi với kỹ thuật lấy mẫu ngẫu nhiên và dữ liệu khảo sát được thu thập từ 259 lãnh đạo, quản lý và nhân viên đang làm việc tại các công ty dược phẩm ở các tỉnh Đông Nam Bộ. Dữ liệu thu thập được xử lý bằng phần mềm SPSS 22.0, AMOS 22.0 thông qua các bước phân tích độ tin cậy, phân tích nhân tố khẳng định và mô hình phương trình cấu trúc được sử dụng để xác thực dữ liệu và kiểm tra các mối quan hệ được giả định. Kết quả cho thấy chiến lược kinh doanh kỹ thuật số có tác động cùng chiều mạnh nhất đến hiệu quả tài chính và kế đến trách nhiệm xã hội có tác động cùng chiều mạnh thứ hai đến hiệu quả tài chính. Từ kết quả nghiên cứu, một số hàm ý được đề xuất nhằm giúp nhà quản trị của các công ty cải thiện chiến lược kinh doanh kỹ thuật số và trách nhiệm xã hội từ đó góp phần làm tăng hiệu quả tài chính.

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