LONG, H. C. .; QUYET, P. X. . Examining brand equity and tourists’ purchasing motivations towards the world’s best rice ‘ST25’ for Vietnam’s future sustainable food tourism destination. Tạp chí Nghiên cứu Tài chính - Marketing, [S. l.], v. 14, n. 6, p. 85-95, 2023. DOI: 10.52932/jfm.vi6.442. Disponível em: https://jfm.ufm.edu.vn/index.php/jfm/article/view/442. Acesso em: 3 tháng 7. 2024.