Thị Chung, D., Thị Thu, N. and Văn Thi, T. 2021. CONSUMER INNOVATIVENESS AND PURCHASING INTENTION OF NEW PRODUCTS: A STUDY OF PERSONAL ELECTRONIC PRODUCTS IN HO CHI MINH CITY MARKET. Journal of Finance and Marketing. 58, 4 (Apr. 2021), 1 - 12. DOI:https://doi.org/10.52932/jfm.vi58.31.